scratch Getting Fresh with Renée’s Gourmet!

scratch has developed a fresh new on-line contest for Renée’s Gourmet. With a total prize value of over $50,000, The Fresh from the Fridge Sweepstakes allows participants to get fresh this Fall with a chance to win one of three complete Frigidaire Stainless Steel Kitchens. Participants also have a weekly chance to win Frigidaire appliances and a daily chance to win Renée’s Gourmet products.

Toronto, Canada, September 21, 2005 --(PR.com)-- scratch has developed a fresh new on-line contest for Renée’s Gourmet. With a total prize value of over $50,000, The Fresh from the Fridge Sweepstakes allows participants to get fresh this Fall with a chance to win one of three complete Frigidaire Stainless Steel Kitchens. Participants also have a weekly chance to win Frigidaire appliances and a daily chance to win Renée’s Gourmet products. The contest was launched over the Labour Day Weekend in a national FSI to over 6.7 million households. Consumers can also see contest information on over 2 million refrigerated Renée’s Gourmet salad dressings found in the produce section of most major retailers.

Preliminary response has been fantastic with a significant amount of entries coming in daily. The viral component of this program is the most exciting with 1 in 3 entrants referring a friend to enter the sweepstakes. The contest officilly opened on September 1, 2005 and runs throughout the fall.

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scratch is a full-service marketing and promotional services firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in event marketing, contest insurance, POP, and branding strategies. It is structured specifically to support the needs of both marketers and their sales promotion or advertising agencies.

scratch sets itself apart by offering its clients innovative and cost-effective marketing and promotional solutions. A team with the proven ability to effectively manage every unique program and help you get the best return on your promotional investment. We actively listen to our client’s objectives enabling the delivery of integrated custom promotion programs.

Founded in 1985 by Renée and Arnie Unger, Canadian-owned Renée’s Gourmet TM is the market leader in the refrigerated salad dressings, dips and marinades category and the company has a 100,000 sq. ft. testing and manufacturing facility located in Toronto. The company employs over 100 people in Ontario. Currently 15 of the top 20 refrigerated salad dressings are Renée’s Gourmet TM products. Renée's sells almost 10 million bottles of dressings and sauces in Canada per year. Their products are enjoyed in approximately 1/5 Canadian homes.
Taste is their Passion!

For further information please contact:

David Riabov
scratch
(416) 535-0636
david@scratchmarketing.com
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scratch
David Riabov
4165350636
www.scratchmarketing.com
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