How to Make a Great Dressing from scratch?

Toronto, Canada, September 21, 2005 --(PR.com)-- scratch is pleased to have been formally awarded the Renée’s Gourmet account. scratch will handle all promotional, digital, and event activity for Canada’s #1 refrigerated salad dressing. The formalization of the relationship between Renée’s Gourmet and scratch comes on the heels of several succesful programs executed by scratch.

These programs include a complete overhaul of all consumer and trade shows focusing on branding, retention and ties to on-line initiatives.

“We rely heavily on scratch to design and run all our events. Their attention to detail and enthusiasm towards all programs is second to none. Their data capture procedure has revolutionized how we increase our database "
Syd Pell, Marketing Manager – Renée’s Gourmet

scratch has also revamped all consumer correspondance that includes newsletters, direct mail and serves as a platform for database procurement and management.

scratch will be responsible for the promotion of all Renée’s Gourmet products including salad dressing, barbecue sauces, dips, food service and new products. As Renée’s Gourmet celebrates its 20th Anniversary, scratch will cook up all promotional activity for the year-long program.

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scratch is a full-service marketing and promotional services firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in event marketing, contest insurance, POP, and branding strategies. It is structured specifically to support the needs of both marketers and their sales promotion or advertising agencies.

scratch sets itself apart by offering its clients innovative and cost-effective marketing and promotional solutions. A team with the proven ability to effectively manage every unique program and help you get the best return on your promotional investment. We actively listen to our client’s objectives enabling the delivery of integrated custom promotion programs.

Founded in 1985 by Renée and Arnie Unger, Canadian-owned Renée’s GourmetTM is the market leader in the refrigerated salad dressings, dips and marinades category and the company has a 100,000 sq. ft. testing and manufacturing facility located in Toronto. The company employs over 100 people in Ontario. Currently 15 of the top 20 refrigerated salad dressings are Renée’s GourmetTM products. Renée's sells almost 10 million bottles of dressings and sauces in Canada per year. Their products are enjoyed in approximately 1/5 Canadian homes.
Taste is their Passion!