New Category of “Smart” Energy Drinks Poised to Revolutionize the Market
Instead of using the normal testosterone oriented branding focusing on the quantity of energy their drink provides, these smart energy drinks focus on the quality of energy they provide.
San Francisco, CA, March 06, 2007 --(PR.com)-- As hundreds of brands jockey for market penetration in the booming, multi-billion dollar energy drink market, a new kind of “smart” energy drink is positioning itself to take a significant share from the existing category leaders. Instead of using the normal testosterone oriented branding focusing on the quantity of energy their drink provides, these smart energy drinks focus on the quality of energy they provide. By adding specific ingredients that work with the brain’s natural biochemistry they promise not just another "cool" brand, but a tangibly superior experience for the consumer.
“People drink energy drinks for the effect, plain and simple. Since most energy drinks use the same basic formula of caffeine, taurine, and vitamins, they all offer the same basic result,” says Mark Michael Lewis, CEO of Smart Energy Enterprises Inc. “The new smart energy drinks, such as our SmartPower™ brand, offer a more pleasurable and productive energy drink experience. Instead of the jagged, jacked-up feelings that normal energy drinks create, SmartPower™ energy drinks give you a smooth and enlivening experience that simply feels better. Then, instead of feeling tired and burnt when it wears off, it gently brings you back down to normal without the crash.”
These new smart energy drinks will need to differentiate themselves from category leaders like Red Bull and Rockstar by directly addressing the driving force behind the energy drink market -- the effect the drinks create. By giving people more of the positive energy they want without the negative side-effects they don't, drinks that promote the “smart” energy idea, such as SmartPower™ and 5 Hour Energy, have the opportunity not only to gain market share, but also to expand the market to people who currently avoid energy drinks because they are “too intense.”
“As the energy drink market expands, people are getting more sophisticated and 'smarter' in their choices,” continues Lewis. “The competition to create the most pleasant and powerful experience from an energy drink will be tough, and we plan to stay well ahead of the pack.”
For more information visit www.SmartPowerDrinks.com, or call 415-692-3370.
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“People drink energy drinks for the effect, plain and simple. Since most energy drinks use the same basic formula of caffeine, taurine, and vitamins, they all offer the same basic result,” says Mark Michael Lewis, CEO of Smart Energy Enterprises Inc. “The new smart energy drinks, such as our SmartPower™ brand, offer a more pleasurable and productive energy drink experience. Instead of the jagged, jacked-up feelings that normal energy drinks create, SmartPower™ energy drinks give you a smooth and enlivening experience that simply feels better. Then, instead of feeling tired and burnt when it wears off, it gently brings you back down to normal without the crash.”
These new smart energy drinks will need to differentiate themselves from category leaders like Red Bull and Rockstar by directly addressing the driving force behind the energy drink market -- the effect the drinks create. By giving people more of the positive energy they want without the negative side-effects they don't, drinks that promote the “smart” energy idea, such as SmartPower™ and 5 Hour Energy, have the opportunity not only to gain market share, but also to expand the market to people who currently avoid energy drinks because they are “too intense.”
“As the energy drink market expands, people are getting more sophisticated and 'smarter' in their choices,” continues Lewis. “The competition to create the most pleasant and powerful experience from an energy drink will be tough, and we plan to stay well ahead of the pack.”
For more information visit www.SmartPowerDrinks.com, or call 415-692-3370.
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Contact
Smart Energy Enterprises Inc.
Eleanor Reinholdt
415-692-3370
www.smartpowerdrinks.com
Eleanor Reinholdt
415-692-3370
www.smartpowerdrinks.com
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