Professional Massage Therapy Center in Albany Collaborates with SEO Company to Reach Out to Locals

Troy, NY, May 07, 2011 --(PR.com)-- Massage in the Park, offering comprehensive and professional massage therapy in New York’s Capital Region, has recently established a new collaboration with Prospect Genius, a local provider of SEO and Web marketing strategies. Together, these two Albany-area businesses are working to make it easier for Internet users to locate Massage in the Park online.

Today, more and more people first turn to the Internet when looking for local businesses, up to 60% in fact. So while advertising services like massage therapy in the phone book may have worked in the past, the rise of the Web age means that to reach the full pool of potential customers, area companies like Massage in the Park must have a strong Internet presence.

Prospect Genius helps them achieve this using an online advertising philosophy called Search Engine Optimization (SEO). This process works to promote Massage in the Park’s Web site to ensure that it reaches a higher placement in search engine results pages (SERPs): thus, when Capital Region residents look for “sports massage in Troy” or “Swedish massage in Albany” using Google or Bing, Massage in the Park will appear with the best possible ranking. This is critical because the higher a Web site is ranked on results pages, the more site traffic it receives. In this way, SERP rankings can directly impact accessibility for local individuals searching for a massage therapist online.

Matt Gallo, an Internet marketing specialist for Prospect Genius, says, “Search engine results relate directly to how visible—and thus how accessible—a local company is to area residents relying on the Web to find their services. Our SEO program boosts exposure for companies like Massage in the Park to make certain that the Albany-region people who are looking for them online can find their massage services easily.”

Massage therapy can provide extensive relaxation benefits, but it can also be used to address health issues. Services like sports massage, deep-tissue massage, and even pregnancy massage can all safely work through aches, pains, and muscle tightness to leave an individual’s body and mind relaxed and rejuvenated. Of course, when looking to de-stress and enjoy massage therapy, the last thing a prospective customer wants to do is get aggravated by a frustrating Web search. For this reason, it’s extremely important for Massage in the Park to maximize their online presence so that their massage therapists can connect with Albany-area clients looking for therapeutic massage with the minimum of hassle.

Massage in the Park Owner and Operator Craig Fluty states, “We partnered with Prospect Genius to make certain local people who need massage therapy could find our business without a struggle.”

Massage in the Park provides professional massage therapists for sports massage, deep-tissue massage, and other therapies in the greater Albany region.

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