Top Utilities Using Social Media: E Source Asks Utilities to Rate Their Peers

Boulder, CO, June 21, 2011 --(PR.com)-- Avista is the top utility using social media according to utilities who participated in the 2011 E Source Utility Social Media Survey. E Source conducted its second national social media survey of utilities in early 2011 to find out how utilities are using social media. A range of electric, gas, water, and combination utilities participated in the survey. Utilities were asked to name which utilities they think are leaders in social media. Other top ranked utilities include:

Top Investor Owned Utilities Using Social Media:
Avista
Duke
Pepco
PG&E
AEP
Southern
Idaho Power
Dominion

Top Public Utilities Using Social Media:
SRP
MLGW
PSNH
NES
Austin

The survey included questions about social media business drivers, tools, staffing and governance. Matthew Burks, E Source Senior Manager of Mass Markets says, “Hundreds of utilities are now utilizing social media in their communication, marketing, web and, in some cases, their customer service strategies. The most successful utilities see the long-term implications of this channel and are investing the time, staff and infrastructure to develop it into their daily operations.”

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