Frigidaire and scratch Spice Up Marketing Team with Palette PR
Frigidaire Appliances and their marketing agency of record, scratch, are pleased to announce that they’ve just signed Palette Public Relations to provide PR, media relations and product launch services for the appliance brand.
Toronto, Canada, October 21, 2005 --(PR.com)-- Frigidaire Appliances and their marketing agency of record, scratch, are pleased to announce that they’ve just signed Palette Public Relations to provide PR, media relations and product launch services for the appliance brand.
“We’re excited to add public relations to our marketing mix,” said Stephanie Clarke, Frigidaire Marketing Manager. “Frigidaire has a wealth of history and appliance innovation. We have some great stories to tell about our products and we look to Palette help us achieve our goals.”
“These days, no integrated marketing campaign is complete without a public relations component,” says David Riabov, principal, scratch. “We were impressed with Palette’s boutique approach, large agency savvy and knowledge of the industry.”
“Frigidaire is one of the world’s signature appliance brands,” says Martin Waxman, president, Palette PR. “We see incredible potential and look forward to working closely with scratch and the talented team they have assembled and adding the right dash of PR.”
Since 1918, families have made Frigidaire® a trusted name in home appliances. The brand heritage is rich with quality products and lifestyle-improving innovations. Today, more than ever, Frigidaire® provides the pioneering features of tomorrow with an emphasis on quality, trust and service. Visit www.frigidairecanada.ca for more information on Frigidaire® products.
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced team excels in all forms of branding initiatives, including: advertising, in-store promotions, event marketing, and contest-based programs. It is structured specifically to support the needs of both marketers and their sales promotion or advertising agencies. For more information about scratch and the services provided, visit www.scratchmarketing.com.
Palette Public Relations Inc. specializes in product PR and has expertise in media relations, product launches, PR writing, communications planning, event management and reputation management. Clients include P&G Beauty’s Olay, Herbal Essences, Head & Shoulders and Infusium 23 brands, kids + COMPANY and Junior Achievement of Canada. Please visit www.palettepr.com.
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For more information:
Martin Waxman David Riabov
Palette Public Relations scratch
416-703-9859 416-535-0636
“We’re excited to add public relations to our marketing mix,” said Stephanie Clarke, Frigidaire Marketing Manager. “Frigidaire has a wealth of history and appliance innovation. We have some great stories to tell about our products and we look to Palette help us achieve our goals.”
“These days, no integrated marketing campaign is complete without a public relations component,” says David Riabov, principal, scratch. “We were impressed with Palette’s boutique approach, large agency savvy and knowledge of the industry.”
“Frigidaire is one of the world’s signature appliance brands,” says Martin Waxman, president, Palette PR. “We see incredible potential and look forward to working closely with scratch and the talented team they have assembled and adding the right dash of PR.”
Since 1918, families have made Frigidaire® a trusted name in home appliances. The brand heritage is rich with quality products and lifestyle-improving innovations. Today, more than ever, Frigidaire® provides the pioneering features of tomorrow with an emphasis on quality, trust and service. Visit www.frigidairecanada.ca for more information on Frigidaire® products.
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced team excels in all forms of branding initiatives, including: advertising, in-store promotions, event marketing, and contest-based programs. It is structured specifically to support the needs of both marketers and their sales promotion or advertising agencies. For more information about scratch and the services provided, visit www.scratchmarketing.com.
Palette Public Relations Inc. specializes in product PR and has expertise in media relations, product launches, PR writing, communications planning, event management and reputation management. Clients include P&G Beauty’s Olay, Herbal Essences, Head & Shoulders and Infusium 23 brands, kids + COMPANY and Junior Achievement of Canada. Please visit www.palettepr.com.
###
For more information:
Martin Waxman David Riabov
Palette Public Relations scratch
416-703-9859 416-535-0636
Contact
scratch
David Riabov
416-535-0636
www.scratchmarketing.com
David Riabov
416-535-0636
www.scratchmarketing.com
Contact
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