ISPreview Study Finds One in Three UK Internet Users Plan to Swap ISP in 2012
A new ISPreview.co.uk survey of 888 internet users in the United Kingdom (UK) has discovered that 37% of broadband subscribers are unhappy with their service speeds and service reliability. As a result 34% claim to be planning a change of ISP in 2012.
London, United Kingdom, January 05, 2012 --(PR.com)-- A new ISPreview.co.uk survey of 888 broadband subscribers in the United Kingdom (conducted between November 2011 and December 2011) has claimed that over a third (34%) plan to swap Internet Service Provider (ISP) in 2012 and 36% remain undecided. Furthermore 55% of respondents claimed to be "happy" with their current ISP (unchanged from 2011).
When asked, "which aspect of your ISP makes you least happy?," some 37% of the survey's respondents pointed to service speeds, 19% said service support / reliability, 16.5% noted frustration with high prices, 10% had apparently suffered as a result of internet access restrictions (capped usage allowances etc.) and only 17% had no major complaints.
The study reported that 43% claimed to be paying more for their broadband than last year, which is said to be partly due to the governments earlier Value Added Tax (VAT) hike from 17.5% to 20% and general industry price rises (e.g. phone line rental, call rates). Upgrades to faster and more expensive superfast broadband packages were also said to have played a part, albeit only a small one due to their limited coverage.
"It's no surprise to see that consumers are still least happy with their broadband ISP speeds and that over a third plan to swap provider in the new year," said ISPreview.co.uk's Founder, Mark Jackson. "The good news is that a new generation of superfast broadband services have finally begun to take hold, which offer faster speeds and greater reliability than current generation services."
"Stricter rules from Ofcom and the UK Advertising Standards Authority are also working to make internet providers more honest about the capabilities of their services, which should result in happier consumers as concerns over speed and reliability slowly begin to subside. We predict that price, coverage and support quality will thus become a key battlefield for the new generation of superfast broadband services," concluded Jackson.
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When asked, "which aspect of your ISP makes you least happy?," some 37% of the survey's respondents pointed to service speeds, 19% said service support / reliability, 16.5% noted frustration with high prices, 10% had apparently suffered as a result of internet access restrictions (capped usage allowances etc.) and only 17% had no major complaints.
The study reported that 43% claimed to be paying more for their broadband than last year, which is said to be partly due to the governments earlier Value Added Tax (VAT) hike from 17.5% to 20% and general industry price rises (e.g. phone line rental, call rates). Upgrades to faster and more expensive superfast broadband packages were also said to have played a part, albeit only a small one due to their limited coverage.
"It's no surprise to see that consumers are still least happy with their broadband ISP speeds and that over a third plan to swap provider in the new year," said ISPreview.co.uk's Founder, Mark Jackson. "The good news is that a new generation of superfast broadband services have finally begun to take hold, which offer faster speeds and greater reliability than current generation services."
"Stricter rules from Ofcom and the UK Advertising Standards Authority are also working to make internet providers more honest about the capabilities of their services, which should result in happier consumers as concerns over speed and reliability slowly begin to subside. We predict that price, coverage and support quality will thus become a key battlefield for the new generation of superfast broadband services," concluded Jackson.
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ISPreview.co.uk
Mark Jackson
440120278234
www.ispreview.co.uk
Mark Jackson
440120278234
www.ispreview.co.uk
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