henderson bas kohn Launches Audience Media Platform

Toronto, Canada, January 06, 2012 --(PR.com)-- henderson bas kohn, an award-winning digital advertising agency and a member company of MDC Partners network, announces the launch of the hbk Audience Media Platform.

Emerging technologies and market conditions are transforming how marketers and agencies buy digital media. It is now possible to buy digital media on an impression level with the help of real-time bidding technology (RTB). “This is more than a growing trend in the US market; RTB is the new standard operating procedure to reach your target audience efficiently. We want to bring this capability to our Canadian clients,” says Meir Vatagsky, Director of Media & Analytics at henderson bas kohn.

henderson bas kohn has partnered with Varick Media Management, also a MDC Partners company, to power the hbk Audience Media Platform. Founded in 2008, VMM was the first mover in the "exchange" space and continues to lead innovation in RTB media buying. “Real-time bidding is not a nascent capability – video, mobile, social, and rich media are now available through exchanges. We can apply sophisticated targeting to reach the intended audiences in this real-time environment,” says Paul Rostkowski, President of Varick Media Management. “With nearly all premium publishers on board, RTB is the most efficient way to put digital dollars in market.”

While henderson bas kohn is best known as a creative digital shop, it has been managing digital media for many of its clients since 2005, specifically for Capital One, Mercedes-Benz, Maple Leaf Foods, CAA, Zipcar, Porter Airlines and The Weather Network. The hbk Audience Media Platform offers a centralized media buying and optimization platform that takes advantage of client and third party data and applies it in real-time. “VMM’s technology and expertise has already improved how we allocate and reach our target audiences,” says Vatagsky, “driving better direct response performance and providing actionable insights to our branding clients.”

About henderson bas kohn:
henderson bas kohn is an award-winning advertising agency rooted in insight and fueled by creative ideas, strategic precision, and measurable results. Current henderson bas kohn clients include Capital One, Tim Hortons, Coca-Cola, Mercedes-Benz, LG, and The Weather Network. Learn more about henderson bas kohn, its services, clients, and work by visiting the web site.

henderson bas kohn is a member of the MDC Partners Network.

About MDC Partners, Inc.:
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe, and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. “MDC Partners is The Place Where Great Talent Lives.” The company’s Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol "MDZA".

About Varick Media Management:
Founded in 2008, Varick Media Management is a MDC Partners company dedicated to audience driven media buying across display, video, and digital out-of-home, mobile, and social. Through robust data warehousing, rigorous optimization, and access to over 16 billion impressions daily, VMM delivers audience driven media buys that outperform the market and generate audience insights for its clients.

For more information please contact:
Meir Vatagsky, Director, Media & Analytics
416.977.6660 x278

Les Tapolczai, Director, Marketing & Planning
416-977-6660 x242

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