LTC Tree Focuses on Usability with New Long-Term Care Insurance Site

Atlanta, GA, April 09, 2012 --(PR.com)-- "When we sat down to design our new website, we decided to totally reimagine the process of doing long-term-care insurance research from the consumer's perspective," says Drew Nichols, one of the co-designers of the new website. Statistics from over 300,000 visits to the website were analyzed and used to construct meaningful "paths" for consumers to follow as they do their research.

Long term care insurance is an industry that by some estimates, has only 25% market penetration. This means that 75% of the adults who should own a policy do not yet have an insurance policy in place. The Internet is increasingly becoming a starting place for research and a tool for the baby boomer generation. LTC tree is uniquely positioned to offer unbiased information and quotes from virtually all of the nation's top long-term-care insurance companies.

Unique value proposition: LTC tree helps consumers save money with smart plan design, and also helps foster a very informed buying process using the Internet and mail rather than a face-to-face meeting. Unlike most sites and associations which will sell user's personal information (possibly multiple times). LTC Tree has agents licensed in all 50 states and will Never ask for an in- home appointment.