Innovation Direct™ Designated as Official Marketing Representative for Healthy Feet Invention

Miami, FL, September 15, 2012 --(PR.com)-- An innovative and effective new product designed to prevent a common foot ailment, Healthy Feet, has been developed by Princella Beatty of Stone Mountain, Georgia. The invention's unique design allows its users to enjoy a comfortable sock that also has a number of other benefits.

The skin can be a sensitive and problematic aspect of personal health. There are a number of ailments of varying intensity and seriousness that can befall a person’s skin, and the foot area seems to be one of particular sensitivity to these types of issues. While a number of products on the market are made to address these disorders, they often seem to offer inconsistent results and can also be uncomfortable to apply to one’s skin.

In an attempt to address these problems, the Healthy Feet has been developed. The Healthy Feet will be comfortable to wear over long hours. Its proprietary design and features will allow it to effectively prevent blood clots and improve circulation. The Healthy Feet will also save time, money, and hassle with regards to having to deal with ailments such as Athlete’s Foot. Furthermore, the Healthy Feet eliminates the need to use two pairs of socks to accomplish some of the same purposes.

Mrs. Beatty now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the foot care products industry are currently being targeted as candidates to commercialize Healthy Feet on a worldwide basis.

In May 2012, Mrs. Beatty contracted Miami, Florida-based product management services leader Innovation Direct™ to represent Healthy Feet to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Healthy Feet and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.