Website Launches New Store That Combines T-Shirt Design with Sun Protection

Citrus Heights, CA, July 16, 2007 --(PR.com)-- Most people feel comfortable wearing a T-shirt. But they’ve been told by experts that T-shirts don’t provide adequate sun protection. “I spend a lot of time outdoors shooting photos of wildlife, so I need to protect my skin from sun exposure,” says Diana Clarke, small business owner of a publishing company, Exceleste.

That is why in 2001 she founded a prevention science website, The Sun and Your Skin, and on July 16 launches an online store filled with sun shirts for men, women and children, featuring mostly her own photos and designs. And she treats the Tees with Rit® SunGuard.

SunGuard increases a Tee from UPF 7 to up to UPF 30. Ultraviolet Protection Factor or UPF, is a rating that stands for a fabric’s ability to protect the skin from Ultraviolet (UV) radiation. The rating system is similar to the SPF ratings for sunscreen.

UV rays are absorbed by the T-shirts’ cotton fibers instead of penetrating through them to skin. The T-shirts block more than 96% of UVB/UVA rays and will continue to be effective for up to 20 washings.

SunGuard contains TINOSORB®, a UV protectant. SunGuard has the Skin Cancer Foundation seal of approval and is recommended by dermatologists and the Goodhousekeeping Research Institute.

Visit her website at www.yourskinandsun.com to view videos and read informative articles on sun protection and shop for sun shirts.
###