Honibe® Honey Delights® Now Available as Nature’s Tastiest Suckers™ for Kids and Adults

Island Abbey Foods Ltd.™ announced today that they will be expanding their award winning Honibe® - Honey Delights® product line into confectionary and natural cough and cold remedies with the launch of new Honey Delights® Suckers™.

Charlottetown, Canada, February 17, 2013 --(PR.com)-- Island Abbey Foods Ltd.™ a PEI based natural health product and specialty food producer, has announced today that their award winning Honibe® Honey Delights® product line will now be expanding in the confectionary and health categories with its latest innovation: Honey Delights® Suckers™.

Honibe Honey Delights Suckers are the world's first sucker made from 100% pure dried honey. Honey Delights Suckers will be available in a variety of natural flavours: pure honey, pure honey with lemon and pure honey with cherry. Honey Delights Suckers will also be available with added natural sources of menthol and eucalyptus in pure honey and pure honey with lemon varieties for both children and adults. The new Honey Delights Suckers products are a natural healthy alternative for satisfying that sweet tooth, as well as, providing the temporary relief of sore throat and nasal congestion. Honey Delights Suckers are conveniently sized for easy transportation in pockets, school bags, lunchboxes, briefcases, purses, etc. Island Abbey Foods will be featuring the new product lines on their online retail store at www.honibe.com for direct purchase.

“Developing new Honey Delights Suckers has been in response to overwhelming consumer demand for safe and effective alternatives for sweet treats and natural health products for cough and cold,” stated John Rowe, President of Island Abbey Foods Ltd. “It is very important for us to offer all of our consumers, no matter the age, many different options to enjoy the Honibe – Pure Honey Joy product line. Our Honey Delights Suckers provide parents and their kids with convenient, tasty and effective options for their sweet tooth or sore throat and congested nose.”

Honibe Honey Delights Suckers are made with 100% pure dried honey and contain honey’s natural properties. Other honey product lines on the market only contain a small percentage of honey (typically less than 5%) and are made from refined sugar. The Honibe Honey For Health line of products are 100% all natural and are a healthier alternative to refined sugar products. Honey is proven to contain anti-bacterial & anti-microbial properties, as well as, anti-oxidants and nutrients (Arbor Nutrition, 2009). Honey is also an alternative for Diabetics and for people on low or restricted carbohydrate diets as honey is rated lower on the glycemic index than refined sugars: glucose = 100, sucrose = 68, honey =55 (Arbor Nutrition, 2009). Honey has also been proven as a healthier option for adults and children compared to DM based cough syrups (Penn State College of Medicine, Paul, 2007).

Island Abbey Foods flagship brand Honibe has seen huge growth and recognition in the last few years. The Honibe Honey Drop achieved the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal), which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights candies, Honey Sprinkles for cooking and baking, and Honey Lozenges for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL (Toronto) in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop will be going to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was given the honour of being named one of Progress Magazines Fastest Growing Companies in 2012.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, non-sticky solid honey: Honey To Go! We also have Honey Delights honey candies, Honey Sprinkles granulated honey and Honey Lozenges with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.honibe.com or www.islandabbeyfoods.com.

Media Inquiries:
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722
Email: lmulligan@honibe.com
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Island Abbey Foods Ltd
Lindsay Mulligan
902-367-9722
www.honibe.com
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