"Stop Kidding Yourself" New Book Aims to Make Weight Loss a "No-Brainer"

London, United Kingdom, April 24, 2013 --(PR.com)-- A new book from London weight loss expert Max Morton clearly lays out the mental side of losing weight. He says that all too often, people neglect the mind games needed to lose weight, and then fall off the wagon within days or weeks of starting a new diet.

In "Eat Lots, Lose weight" (available online at major retailers) author Max Morton shares the techniques he used to lose 148 pounds in 14 months. He says the key to his transformation was forcing himself to focus on the objective reality of his progress.

His concise book is a no-frills guide to weight loss. In straight-talking style, he clearly lays out for his readers, what they need to do in order to lose weight.

"There is too much conflicting information out there about weight loss," says Max. "I wanted to make losing weight a no-brainer. Most people don't have the time or the energy to sift through all the data. I wrote this book in the simplest manner, to teach others about what worked for me, and how they can apply my rules for weight loss to their lives."

About the Author

Max Morton lost 148 pounds in 14 months. He now writes, sharing the knowledge he gained from his transformation.

For more information about "Eat Lots, Lose Weight", please visit Max's book page or e-mail Max Morton.

"Eat Lots, Lose Weight" is available at: amazon, apple, sony, whsmiths, kobo.