Honibe – Pure Honey Joy® Expands with Pure PEI Liquid & Creamed Honey for Retail & Food Service Markets

Island Abbey Foods Ltd™ flagship brand Honibe – Pure Honey Joy® is now offering their Honibe® Honey in two new packaging formats for retailers and consumers. This new product launch will allow consumers to enjoy Honibe® Liquid Honey in a 500g squeeze bottle and Honibe® Creamed Honey in a 250g jar.

Charlottetown, Canada, June 02, 2013 --(PR.com)-- Island Abbey Foods Ltd™, a PEI based natural health product and specialty food producer, has announced today the expansion of their pure Honibe® Liquid and Creamed Honey product lines. Honibe® Honey is Canada Number 1 grade and is sourced exclusively from Prince Edward Island honeybees. Honibe Liquid Honey™ is now available in a 500g squeeze bottle and Honibe Creamed Honey™ is available in a 250g jar.

“We are very pleased to announce the availability of our new Honibe pure PEI honey products,” stated John Rowe, CEO of Island Abbey Foods Ltd. “Our customers may now enjoy both liquid and creamed Honibe honey in two new packaging formats: a 500g liquid honey squeeze bottle and a 250g creamed honey jar. Honibe liquid and creamed honeys are available in PEI Wildflower, PEI Clover and PEI Buckwheat varieties.”

Honibe is also happy to announce its new collaboration with Canada Smartest Kitchen at the Culinary Institute of Canada in Charlottetown, PEI. The Honibe liquid honey line will be featured within 50 different culinary boot camps, for adults and children, over the summer months. There will be a variety of recipes showcasing Honibe honey including, Honibe Honey Butter! To find out more information on the Culinary Boot Camps, visit their website: http://www.hollandcollege.com

Honibe Honey is available for direct purchase at www.honibe.com. Retailers and food service may also buy direct or through the company’s distribution channels. Please contact purehoneyjoy@honibe.com or any Brokerage partners listed below for more information.

The Honibe – Pure Honey Joy brand has seen a great deal of nationwide support since their first product, the Honey Drop®, was introduced in 2008, including multiple product awards from across Canada. Honibe’s recognition started to grow internationally when it won the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal), which recognized the Honibe Honey Drop as “The Best New Food Product in the World.” Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights® candies and suckers / lollipops, Honey Sprinkles™ for cooking and baking, and Honey Lozenges™ for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL Toronto in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its “Snacks For Space” and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was named one of Progress Magazines Fastest Growing Companies in 2012.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd is a Health Canada and FDA licensed natural health product, medicated health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe – Pure Honey Joy brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, solid Honey To Go™! We also have Honey Delights® honey candies and suckers / lollipops, Honey Sprinkles™ granulated honey, and Honibe Honey For Health™ products including: Honibe Honey Vitamins™ with vitamin C and D, and Honey Lozenges™ with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.Honibe.com or www.IslandAbbeyFoods.com.

Media Inquiries:
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722
Email: lmulligan@honibe.com

Sales Inquiries:
For National Regional Accounts please contact Crossmark www.crossmark.ca.
For Atlantic Canadian Accounts please contacts AMCA www.amca.ca.
If you are an independent or international customer, please contact us directly www.honibe.com.
Contact
Island Abbey Foods Ltd
Lindsay Mulligan
902-367-9722
www.honibe.com
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