elements® Fitness Announces Multi-Club Expansion in New England

Boston, MA, July 25, 2013 --(PR.com)-- Miami-based women's fitness franchise elements® has announced a multiple unit expansion for Fall in the Northeast. The announcement adds 3 more New England locations and several thousand members to the fast-growing elements™ brand.

New club locations are underway in the Boston suburb of Canton, the town center of Leominster in Western Mass, and a Cape Cod BalanceDiet™ location. These locations will compliment an expanded Wareham, MA location located at the prestigious Wareham Crossing Lifestyle Center.

“We are thrilled to announce a stronger presence throughout New England, and expanded locations and services for our members. To compliment these new locations, we have been growing our internal programs as well, such as our signature elements® member rewards programs, allowing members to utilize other locations and obtain rewards points for any purchases, both at the club and online. Members also receive points for Facebook posting or Tweeting about other club locations… it’s a great system and really has increased member engagement system-wide.”

elements™ will deliver its upscale, stylish fitness experience to a whole new audience with its expansion, as well as grow its internal operations team. Additional services are also planned as part of the regional expansion, such as an overall expansion of branded retail and weight loss products at participating retailers.

Wareham, MA franchisee Annmarie Churchill commented on the expansion, “I believe whole-heartily in what elements® represents and the environment that is promoted. My objective is to help women all around focus on themselves. At elements®, teach women how to adapt to a healthy lifestyle and ultimately their bodies, mind, and souls are rewarded. It’s very fulfilling as a franchise owner.”

Expansion in the region includes additional signature club locations for both elements® fitness and BalanceDiet™ to be developed within the next 18 months.