Danskin Celebrates Its 125th Anniversary by Unveiling Limited Edition Luxury Collection and Free Give-Away Program

New York, NY, September 05, 2007 --(PR.com)-- Iconix Brand Group (NASDAQ: ICON) announced today to commemorate the 125th anniversary of its Danskin® brand, it has unveiled the Heritage Collection, a limited edition line of iconic Danskin dancewear and activewear styles updated with luxury fabrics. Each design is a celebration of its timeless appeal over the course of Danskin’s 125 years in business and will be available for a limited time only. To extend the celebratory spirit to customers, Danskin will give away every 125th purchase of any product(s) at its New York City flagship store and online at www.danskin.com during the last 125 days of the year.

The 125th anniversary sales promotion will begin on Wednesday, August 29, 2007 and end at midnight on December 31, 2007. Every 125th purchase of any Danskin product at the flagship store will be free, and every 125th purchase each day online at www.danskin.com will be free of charge.

The Danskin Heritage Collection features ten limited edition styles representing silhouettes and items that Danskin is renowned for and which continue to be bestsellers year after year. Luxuriously soft cashmere and sensuous silk were used to recreate these classic pieces in their highest form, which include:

• Red woven cashmere ‘puffer’ jacket lined with quilted black silk charmeuse
• Black silk jersey turtleneck bodysuit
• Black cashmere leggings
• Grey cashmere wide-waistband bootleg yoga pant
• Grey cashmere active camisole with adjustable velvet straps and a shelf bra
• Cream cashmere zip up hooded anorak with inner drawstring waist
• Cropped cashmere wrap sweater with a velvet ribbon self-belt (available in black or theatrical pink)
• Cashmere hot short with velvet tuxedo ribbon trim (available in black or theatrical pink)
• Cashmere legwarmers with velvet tuxedo ribbon trim (available in black or theatrical pink)
• Black silk jersey three-quarter sleeve leotard with adjustable shirred back

Neil Cole, CEO, Iconix Brand Group, Inc., stated, “We have developed an exciting marketing program to support this milestone anniversary. In addition, to the retail and online promotion our marketing team has developed events, celebrity gifting program and a targeted media effort to pay tribute to the brand.”

“These are very special pieces in incredibly limited quantities,” said Carol Hochman, Triumph Apparel Corp. President and CEO, which holds the license to Danskin women’s and girls’ dancewear and activewear. “What could be more sumptuous than a pair of cashmere yoga pants? What a wonderful way to be able to own a wearable piece of history.”

About Iconix Brand Group, Inc.

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including Candie's®, Bongo®, Badgley Mischka®, Joe Boxer®, Rampage®, Mudd®, London Fog®, Mossimo®, Ocean Pacific®, Danskin® and Roca Wear®. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in- house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

About Triumph Apparel Corp.

New York City-based Triumph Apparel Corporation, formerly Danskin Inc., is a diversified activewear company and the official licensee, manufacturer and distributor of a complete line of Danskin® women’s and girls’ exercise, dance, cheer, yoga, lifestyle apparel and fitness equipment. After the sale of its Danskin® intellectual property to Iconix Brand Group, Inc. the company re-established the Triumph name, which had been the brand’s corporate moniker earlier in its 125 year history. Danskin® brand is sold through better department and sporting goods stores nationwide, through more than 2,500 dance shops in the U.S., Canada and overseas, and through its own freestanding Danskin® boutiques and its internet merchant site Danskin.com.

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