Innovation Direct™ Tabbed as Official Marketing Representative for Strong Arm Invention

South Miami, FL, March 24, 2014 --(PR.com)-- An innovative and functional new fitness product designed to effectively exercise and strengthen an often neglected body part, the Strong Arm, has been developed by Philip Rodrigues of New Bedford, Massachusetts. The invention's unique design provides its users with the opportunity to fortify their forearms and grip.

The Strong Arm will be sufficiently diverse and adaptable to work equally well with gym or home weights. Through its proprietary features, the Strong Arm will successfully isolates the forearms in a manner that is unmatched by any other piece of fitness equipment available. Furthermore, the Strong Arm will be made from durable steel and rope.

The inventor of the Strong Arm has also developed a working prototype that has been utilized with success. The Strong Arm is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Rodrigues now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the strength training accessories industry are currently being targeted as candidates to eventually commercialize the Strong Arm on a worldwide basis.

In August 2013, Mr. Rodrigues contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Strong Arm to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Strong Arm and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.