TRUProteins Reaches Distribution Milestone Through Partnership with Europa Sports Products

Wilmington, NC, June 03, 2015 --(PR.com)-- TRUProteins reached a benchmark in distribution this month as their newest product, an all-natural, grass-fed premium whey protein powder, joins the over 330 product lines carried by Europa Sports Products. Europa is the industry leader in nutritional and sports distribution with seven strategically placed locations throughout the U.S. and over 300,000 square feet of warehouse space.

TRUProteins is an all-natural, grass fed whey protein powder that embodies what protein supplements should be. Formulated with all-natural ingredients, TRUProteins is at the forefront of the protein supplement industry, accommodating consumers who place an importance on nutrition and quality ingredients. Each ingredient used brings a nutritional value to the product. TRUProteins sources their whey from Australia, where cows graze in grass pastures all year long, are not exposed to any GMO or chemicals, and are not treated with hormones. The quality of ingredients is what sets TRUProteins apart from a majority of the protein supplements on the market that contain toxic, over-processed ingredients.

“Our goal at Europa Sports is to help position our customers for success each and every day. TRUProteins helps us achieve this goal by bringing a unique protein to market that is formulated with quality natural ingredients. I’m excited to partner with TRUProteins and give our customers another premium product they can stand behind and have success on the shelf,” states Eric Hillman, CEO and Co-Founder of Europa Sports Products.

To ensure the cleanliness and high nutritional standards set by TRUProteins, each batch is sent off to a third party and tested for strength, purity, and composition.

TRUProteins is available for retail in 1.06 lb and 2.1 lb bags with flavors including Dark Cacao, Vanilla Cream, Lemon Meringue Pie, Coconut Cream Pie, and their fall seasonal flavor, Pumpkin Chai Spice. Each 1lb bag contains 15 servings and each 2.1 bag contains 30 servings, and each deliver 20 grams of protein per serving. This protein concentrate is minimally processed in order to maintain the original composition of the protein. This allows for a higher nutritional value and ease of absorption into the body.

With it’s recent addition to Europa’s line of products, TRUProteins is now accessible to large and specialty chains, grocery stores, drug stores, sporting goods retailers, and military customers. Currently, TRUProteins is hosted throughout eastern North Carolina in various fitness centers, nutrition and supplement shops, and smoothie bars.