Frigidaire Appliance U Now Accepting Applicants - Employees and Dealers Can Earn a Degree in their Spare Time
Toronto, Canada, February 06, 2006 --(PR.com)-- Frigidaire Canada has joined the hallowed halls of academia with the launch of Frigidaire Appliance University – a new eLearning program designed to give employees and key sales partners the opportunity to learn all about Frigidaire and Electrolux’s quality appliances and innovative features.
“Frigidaire Appliance U is a web-based training program that features Frigidaire’s most up-to-date products and innovations in an easy-to-navigate and interactive format,” says Stephanie Clarke, marketing manager, Frigidaire Canada. “The site offers a new approach to product training that reflects the spirit of innovation for which Frigidaire has been known since the company introduced the first fridge nearly 90 years ago.”
The program was developed by scratch, Frigidaire’s marketing agency, to help dealers and employees across the country learn how to increase sales through enhanced product knowledge and effective demonstration techniques. Scratch’s proprietary eLearning and loyalty platform is an innovative system that provides cost-effective, scalable solutions that can be customized and adapted to any client’s training needs.
eLearning made eEasy
Frigidaire Appliance U is available 24/7 online, so participants can learn at their own pace, all the while earning credits that can be redeemed for a variety of Frigidaire incentives. Areas of certification focus on specific product categories, new innovations, or new product releases. Each module is divided into quick and easy courses and corresponding exams. Once participants complete all courses and score a minimum of 80% on each exam, they receive a certificate acknowledging the accomplishment. For each successfully completed course, they are then credited with eLearning Dollars that can be redeemed for special gifts and prizes as well as given an entry into a sweepstakes.
Sales partners can also use Frigidaire Appliance U to register recent sales invoices on qualifying products and collect Dealer Reward Dollars. The site also gives them the chance to sign up to receive invitations to exclusive Frigidaire Appliance U events and "opt-in" for email updates on industry developments.
About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. Based in Mississauga, ON, Frigidaire Canada provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in North America at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com
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“Frigidaire Appliance U is a web-based training program that features Frigidaire’s most up-to-date products and innovations in an easy-to-navigate and interactive format,” says Stephanie Clarke, marketing manager, Frigidaire Canada. “The site offers a new approach to product training that reflects the spirit of innovation for which Frigidaire has been known since the company introduced the first fridge nearly 90 years ago.”
The program was developed by scratch, Frigidaire’s marketing agency, to help dealers and employees across the country learn how to increase sales through enhanced product knowledge and effective demonstration techniques. Scratch’s proprietary eLearning and loyalty platform is an innovative system that provides cost-effective, scalable solutions that can be customized and adapted to any client’s training needs.
eLearning made eEasy
Frigidaire Appliance U is available 24/7 online, so participants can learn at their own pace, all the while earning credits that can be redeemed for a variety of Frigidaire incentives. Areas of certification focus on specific product categories, new innovations, or new product releases. Each module is divided into quick and easy courses and corresponding exams. Once participants complete all courses and score a minimum of 80% on each exam, they receive a certificate acknowledging the accomplishment. For each successfully completed course, they are then credited with eLearning Dollars that can be redeemed for special gifts and prizes as well as given an entry into a sweepstakes.
Sales partners can also use Frigidaire Appliance U to register recent sales invoices on qualifying products and collect Dealer Reward Dollars. The site also gives them the chance to sign up to receive invitations to exclusive Frigidaire Appliance U events and "opt-in" for email updates on industry developments.
About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. Based in Mississauga, ON, Frigidaire Canada provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in North America at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com
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Contact
scratch
David Riabov
416-535-0636
www.scratchmarketing.com
David Riabov
416-535-0636
www.scratchmarketing.com
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