Equilibrium Enterprises Introduces "The Pressure Paradox," a Sequel to Martin Grunburg’s Bestseller, "The Habit Factor"

San Diego, CA, November 03, 2015 --(PR.com)-- Deadlines, obligations and problems can cause your stomach to churn with stress and anxiety, yet we all face such challenges daily, especially if something huge is at stake. What many of us fail to realize, however, is that behind, within and around every deadline is a force much greater than the deadline itself – a supernatural force responsible for nearly every great invention, idea and achievement throughout history. It’s the same force that helps spur Olympians to set world records and at the same time, paradoxically, it has the capacity to cripple and ruin your life if misunderstood or misapplied.

The force is pressure – an omnipotent energy that permeates our lives. In "The Pressure Paradox," Grunburg demystifies, de-stigmatizes and illuminates pressure for what it truly is: Perhaps the single greatest creative force in the universe – a force we can all channel and “refract” positively to accelerate our own goal achievement.

“What’s incredible to me is that both of these ‘forces’ – habit and pressure – carry a predominately negative connotation within our society, yet after extended reflection they really prove to be among the greatest influencers responsible for goal achievement and even a healthy, productive and ‘successful’ life,” Grunburg explains. “Show me a person with a healthy capacity for pressure and I’ll show you a successful person. Tragically, it seems those who struggle the most in our society tend to misunderstand pressure – they may even try to avoid it at all costs, which unfortunately leads to unhealthy drifting and ultimately even greater distress.”

In "The Pressure Paradox," Grunburg powerfully elucidates that it’s our response – our ability to “refract” pressure positively – that ultimately impacts nearly every aspect of our lives: our career, education, family, relationships and, most importantly, even our well-being and peace of mind.

In this groundbreaking book, Grunburg shares:

· How to use and even create pressure to your advantage
· How to manage and respond to pressure positively
· How to tailor your environment to create and keep new, supportive habits to better manage stress
· Why the greatest athletes and achievers throughout history thrive under pressure
· Why having a “chip on your shoulder” can be a great advantage
· Why ultimately too much comfort “kills”

About Martin Grunburg

Martin Grunburg is the creator of “The Habit Factor” methodology for goal achievement, which today is utilized by top coaches, trainers, executives, companies and PhDs around the world.

For more information about the Pressure Paradox or The Habit Factor® book, app or certified professionals program, visit: http://thehabitfactor.com, facebook.com/thehabitfactor or email: sales (at) equilibrium-ent.com.