Michelob Ultra Signs as Official Beer Sponsor for Two Blue Cross and Blue Shield of NC Race 13.1 Raleigh, NC Events in 2016
Raleigh, NC, November 12, 2015 --(PR.com)-- Race 13.1 is pleased to announce that Michelob Ultra will be the Official Beer Sponsor for the Blue Cross and Blue Shield of North Carolina (BCBSNC) Race 13.1 Raleigh-Spring and BCBSNC Race 13.1 Raleigh-Fall in 2016. Race 13.1 is one of the fastest growing half marathon race series in the United States. In 2016, the series expects to hold more than 25 races in 10 states with more 25,000 participants.
“Completing 13.1 miles is a major accomplishment that warrants celebration,” said John Kane, Founder and CEO, Race 13.1. “Race 13.1 is committed to providing runners an unparalleled race experience, including a great post-race party. Thanks to Michelob Ultra, all Race 13.1 participants of legal drinking age will be able to enjoy the perfect post-race beer, a Michelob Ultra, while celebrating their accomplishment.”
Every Race 13.1 event strives to provide runners ‘Big Race Perks with Local Race Convenience.’ More than 20,000 people have participated in a Race 13.1 event over the past 2 years, and of those runners, more than 97% of them say that they would recommend Race 13.1 to a friend.
Both BCBSNC Race 13.1 Raleigh events start and finish at North Hills, providing runners numerous amenities before, during, and after the race. The spring event will take place on Saturday, June 4th and the fall event on Saturday October 8th.
"Race 13.1 events provide runners an opportunity to experience all the perks and benefits of a major market race without the high costs and hassle that so often accompany that type of event," said Rachel Peterson, Director of Marketing, R.A. Jeffreys (local distributor for Michelob Ultra). "Most critically for us, this partnership allows us to make Michelob Ultra an integral part of a significant accomplishment for our core demographic. Reaching thousands of runners in a positive, intimate environment is an invaluable opportunity."
R.A. Jeffreys was started in 1923, making it the oldest family-owned beer distributor in North Carolina. They are growing and thriving today as a distributor of products by Anheuser-Busch InBev, Corona Brands, Sweetwater and other supplies across 36 counties in North Carolina.
For more information about Race 13.1 or to register for the races, visit www.race131.com or contact Race 13.1 at 866-639-1437 or info@race131.com.
About Race 13.1
Race 13.1 is a sports marketing and events company focused on the production of first class half marathon events in medium to large sized cities. The race series has grown from 5 North Carolina events in 2014 to more than 25 races in 10 states in 2016. More than 25,000 runners are expected to complete Race 13.1 events in 2016. Race 13.1’s mission is to help people start or maintain healthy lifestyles by creating the premier half marathon racing experience for all levels of runners, delivering the highest level of customer service with a consistent race environment, while exceeding the expectations of our participants, partners, and the communities we serve. To learn more about Race 13.1, visit www.Race131.com.
About RA Jeffreys
R.A. Jeffreys has been an integral part of Eastern North Carolina since 1923. The business represents a major economic force by generating significant jobs, wages and taxes for our community. R.A. Jeffreys’ contributions benefit local chambers of commerce, law enforcement agencies, schools and universities, arts and entertainment venues, festivals, literacy programs, sporting events and fitness and recreational events R.A. Jeffreys believes that who they are as a corporation is part of their history and longstanding commitment to the communities in which they do business. The people of R.A. Jeffreys are proud of these commitments and will continue their legacy of giving back and helping to make a difference in the lives of their neighbors and friends. www.rajeffreys.com
“Completing 13.1 miles is a major accomplishment that warrants celebration,” said John Kane, Founder and CEO, Race 13.1. “Race 13.1 is committed to providing runners an unparalleled race experience, including a great post-race party. Thanks to Michelob Ultra, all Race 13.1 participants of legal drinking age will be able to enjoy the perfect post-race beer, a Michelob Ultra, while celebrating their accomplishment.”
Every Race 13.1 event strives to provide runners ‘Big Race Perks with Local Race Convenience.’ More than 20,000 people have participated in a Race 13.1 event over the past 2 years, and of those runners, more than 97% of them say that they would recommend Race 13.1 to a friend.
Both BCBSNC Race 13.1 Raleigh events start and finish at North Hills, providing runners numerous amenities before, during, and after the race. The spring event will take place on Saturday, June 4th and the fall event on Saturday October 8th.
"Race 13.1 events provide runners an opportunity to experience all the perks and benefits of a major market race without the high costs and hassle that so often accompany that type of event," said Rachel Peterson, Director of Marketing, R.A. Jeffreys (local distributor for Michelob Ultra). "Most critically for us, this partnership allows us to make Michelob Ultra an integral part of a significant accomplishment for our core demographic. Reaching thousands of runners in a positive, intimate environment is an invaluable opportunity."
R.A. Jeffreys was started in 1923, making it the oldest family-owned beer distributor in North Carolina. They are growing and thriving today as a distributor of products by Anheuser-Busch InBev, Corona Brands, Sweetwater and other supplies across 36 counties in North Carolina.
For more information about Race 13.1 or to register for the races, visit www.race131.com or contact Race 13.1 at 866-639-1437 or info@race131.com.
About Race 13.1
Race 13.1 is a sports marketing and events company focused on the production of first class half marathon events in medium to large sized cities. The race series has grown from 5 North Carolina events in 2014 to more than 25 races in 10 states in 2016. More than 25,000 runners are expected to complete Race 13.1 events in 2016. Race 13.1’s mission is to help people start or maintain healthy lifestyles by creating the premier half marathon racing experience for all levels of runners, delivering the highest level of customer service with a consistent race environment, while exceeding the expectations of our participants, partners, and the communities we serve. To learn more about Race 13.1, visit www.Race131.com.
About RA Jeffreys
R.A. Jeffreys has been an integral part of Eastern North Carolina since 1923. The business represents a major economic force by generating significant jobs, wages and taxes for our community. R.A. Jeffreys’ contributions benefit local chambers of commerce, law enforcement agencies, schools and universities, arts and entertainment venues, festivals, literacy programs, sporting events and fitness and recreational events R.A. Jeffreys believes that who they are as a corporation is part of their history and longstanding commitment to the communities in which they do business. The people of R.A. Jeffreys are proud of these commitments and will continue their legacy of giving back and helping to make a difference in the lives of their neighbors and friends. www.rajeffreys.com
Contact
Race 13.1
John Kane
919-578-9080
race131.com
John Kane
919-578-9080
race131.com
Contact
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