Structure Personal Fitness NYC Looks to Expand Its Brand Nationwide

New York, NY, December 16, 2015 --(PR.com)-- Structure Personal Fitness (SPF) is looking to expand its brand of personalized small group personal training nationwide.

Exclusive, intimidating gyms that offer one benefit (training) to members are dinosaurs in today’s fitness business. Inclusive, welcoming gyms that offer more than one benefit (training, membership, events, networking, classes, technology) are changing the way the business of fitness operates. Structure is part of this change, and beginning and succeeding in Manhattan proves both the concept and the business model.

Structure offers semi private training (where you still get all the benefits of one-on-one training at a fraction of the price) that combines a country club feel (everyone knows each other) and supportive environment (think individual level of accountability). In addition to using technology to track and measure progress (MyZone Heart Rate Monitors), each member is supported with a movement screen (designed to assess injury risk), custom program and individual modifications and travel options.

"Structure is a new way of exercising - it's both personal and a team sport at the same time. I've never stayed committed as long to a regime, and I attribute that to both Kevin's concepts and programs, as well as the gym's culture. I'm stronger and more fit than I've ever been, and while the workout is tough, my mind is clear and relaxed throughout the full session." -Jon Steinberg, former Buzzfeed and Daily Mail CEO

Structure looks to establish a working relationship as it expands its brick and mortar presence within Manhattan and eventually, nationwide.