ARC International Selects SELMARQSM for Branding Program

Charlotte, NC, February 28, 2006 --(PR.com)-- SELMARQ, Brands’ Best Friend, SM has been contracted to develop a brand improvement program for ARC International. Headquartered in Charlotte, North Carolina, ARC is a leading North American manufacturer of printing rolls and supplies for the flexographic printing industry. The program is to include a redesign of the company’s logo, print collateral, business mechanics and public relations, plus a Website to include e-commerce.

SELMARQ Art Director, Walter Stanford, has developed the new logo and the branding program will be directed by company president, Jeff Rothe.

ARC International engineers state-of-the-art processes for manufacturing products that improve the efficiency, quality and performance of narrow web, wide web and corrugated printing presses. Their OptiCell™ solid-state laser technology and Univercell™ thermal YAG technology have set the industry standard for anilox roll engraving.

SELMARQ is an association of business development professionals focused on helping companies improve sales and build customer loyalty by increasing the value of their brands. They work with manufacturers headquartered across the U.S. as well as Europe and the Pacific Rim.

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