New NitroCore 24™ is Sustained-Release Protein to the 10th Power

Aurora, IL, April 10, 2008 --(PR.com)-- For muscle size and strength gains, hard-training athletes need high-quality proteins to fuel recovery and growth. Fast-acting proteins like whey isolates and hydrolyzed peptides are ideal right before and after a session at the gym. Between meals, intermediate proteins derived from milk or eggs are better for keeping the body fueled and hunger in check. Then, just before bed, a slowly digested casein protein can fuel anabolic as well as anti-catabolic activity while the athlete sleeps – and the majority of muscle recovery takes place. With the sustained-release properties of 10 unique protein sources, Optimum Nutrition’s new NitroCore 24™ protein blend is an effective choice for any of these applications.

“NitroCore 24™ is an easy to mix, richly flavored protein powder that can be used any time of the day or night,” said Paul Michihara, Vice President of Marketing and Product Development with ON in Aurora. “It’s fast, intermediate and slowly digested proteins eliminate the guesswork concerning what protein to take when, and healthy Omega and MCT lipids provide energy while really enhancing the taste factor.” Each scoop of NitroCore 24™ provides 24 grams of high-quality protein and 5 grams of hunger-satisfying dietary fiber.

Founded in 1987, Optimum Nutrition is a leading manufacturer of premium nutritional supplements. Recognized for product innovation and consistently superior formulations, the company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive line of powder, energy bar, liquid, tab and cap products. ON owns and operates state-of-the-art cGMP-approved manufacturing facilities to assure unprecedented quality and consistency.

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For more information on Optimum Nutrition or new NitroCore 24™ visit
www.optimumnutrition.com.

Or contact Tim Weigard at 630-236-0097.
700 N. Commerce Street, Aurora, IL 60504