Frigidaire Takes Canadians from Front Load to Front Row - New Sweepstakes Offers Consumers Front Load Laundry Sets & Front Row Seats
Frigidaire Canada has launched the “Front Load 2 Front Row” sweepstakes – a new promotion aimed at rewarding consumers across the country with tickets to 1 of 3 Front Row Prize Packs. With no purchase necessary, consumers can enter to win prize packs that include the tickets to “Lord of the Rings” in Toronto, “The Grand Prix of Canada” in Montreal, or “Cirque du Soleil – Varekai” in Vancouver. The world leader in front load laundry also will provide three Frigidaire front load laundry sets as other prizing.
Toronto, Canada, March 23, 2006 --(PR.com)-- Frigidaire Canada has launched the “Front Load 2 Front Row” sweepstakes – a new promotion aimed at rewarding consumers across the country with tickets to 1 of 3 Front Row Prize Packs. With no purchase necessary, consumers can enter to win prize packs that include the tickets to “Lord of the Rings” in Toronto, “The Grand Prix of Canada” in Montreal, or “Cirque du Soleil – Varekai” in Vancouver. The world leader in front load laundry also will provide three Frigidaire front load laundry sets as other prizing.
“This year we are putting a tremendous effort behind our laundry portfolio, particularly our front load products,” says Stephanie Clarke, Marketing Director, Frigidaire Canada. “When you are the world leader in front load laundry products, we thought the Front Row promotion was a natural fit and the ideal entertainment reward for Canadians this summer.”
Developed by Frigidaire’s marketing & communications agency scratch, the “Front Load 2 Front Row” Sweepstakes is being promoted through innovative in-store POP, magazine, online banners and on the Frigidaire Canada website. Consumers can enter simply by visiting www.frigidairecanada.ca and click on the promotion link.
The Sweepstakes opens on April 1, 2006 and closes May 15, 2006. Prizes include:
· Three Grand prizes of two tickets to either:
o “Lord of the Rings” in Toronto
o “The Grand Prix of Canada” in Montreal
o “Cirque du Soleil – Varekai” in Vancouver.
· Grand Prize also includes airfare for two, two nights accommodation, and $500 in spending money. (approximate retail value $5000 CND)
· Three First prizes of a Frigidaire Front Load Washer-Dryer Set (approximate retail value $2,183 CND per set)
Backstage Pass to Savings mail in rebate
As an encore to the “Front Load 2 Front Row” promotion, Frigidaire Canada is also offering customers a mail in rebate on the purchase any qualifying Frigidaire, Frigidaire Gallery Series or Frigidaire Professional Series appliance. The Backstage Pass to Savings mail in rebate is valid from May 8 to June 15, 2006. Customers can receive up to $100.00 in mail in rebate per appliance. With over 60 qualifying models, Canadians will not stay in the wings for this rebate offer.
About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. This world leader in front load laundry, based in Mississauga, ON, Frigidaire Canada provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in North America at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com
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“This year we are putting a tremendous effort behind our laundry portfolio, particularly our front load products,” says Stephanie Clarke, Marketing Director, Frigidaire Canada. “When you are the world leader in front load laundry products, we thought the Front Row promotion was a natural fit and the ideal entertainment reward for Canadians this summer.”
Developed by Frigidaire’s marketing & communications agency scratch, the “Front Load 2 Front Row” Sweepstakes is being promoted through innovative in-store POP, magazine, online banners and on the Frigidaire Canada website. Consumers can enter simply by visiting www.frigidairecanada.ca and click on the promotion link.
The Sweepstakes opens on April 1, 2006 and closes May 15, 2006. Prizes include:
· Three Grand prizes of two tickets to either:
o “Lord of the Rings” in Toronto
o “The Grand Prix of Canada” in Montreal
o “Cirque du Soleil – Varekai” in Vancouver.
· Grand Prize also includes airfare for two, two nights accommodation, and $500 in spending money. (approximate retail value $5000 CND)
· Three First prizes of a Frigidaire Front Load Washer-Dryer Set (approximate retail value $2,183 CND per set)
Backstage Pass to Savings mail in rebate
As an encore to the “Front Load 2 Front Row” promotion, Frigidaire Canada is also offering customers a mail in rebate on the purchase any qualifying Frigidaire, Frigidaire Gallery Series or Frigidaire Professional Series appliance. The Backstage Pass to Savings mail in rebate is valid from May 8 to June 15, 2006. Customers can receive up to $100.00 in mail in rebate per appliance. With over 60 qualifying models, Canadians will not stay in the wings for this rebate offer.
About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. This world leader in front load laundry, based in Mississauga, ON, Frigidaire Canada provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in North America at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com
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Contact
scratch
David Riabov
416-535-0636 ext 230
www.scratchmarketing.com
David Riabov
416-535-0636 ext 230
www.scratchmarketing.com
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