Chocolate Malt 100% Whey Gold Standard™ Has Protein-Rich Ice Cream Parlor Taste

Aurora, IL, July 11, 2008 --(PR.com)-- 100% Whey Gold Standard™ has been the sports nutrition industry’s best selling protein powder for years. Its popularity can be partially attributed to easy mixability and an impressive 24 grams of high-bioavailability protein per serving. Taste is another key factor. With 18 different flavors to choose from, 100% Whey Gold Standard stands out as the superior quality protein to suit any taste. Now a rich and delicious Chocolate Malt option gives consumers one more way to appreciate all the health and nutritional benefits of the leading brand.

“Serious athletes and health-conscious individuals recognize that 100% Whey Gold Standard™ represents the gold standard for powdered protein supplements,” said Jon Fay, Marketing Analyst with ON in Aurora. “The fact that they can now enjoy our exclusive proprietary formulation of fast-acting Hydrowhey® hydrolyzed whey peptides, cross-flow and ion-exchange whey protein isolates, and ultrafiltered whey protein concentrate in Chocolate Malt adds one more plus to a long list of advantages.”

For decades, Optimum Nutrition has cultivated a position of industry leadership by listening to customers, researching the latest science and instituting strict quality controls over every step of the company’s cGMP-approved in-house manufacturing operation. Customers can expect uncompromising consistency in the taste, texture, mixability and purity of every powder, energy bar, liquid, tab and cap product produced under the Optimum Nutrition and American Body Building brands.

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For more information on Optimum Nutrition
or new Chocolate Malt 100% Whey Gold Standard™
visit www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-0097.
700 N. Commerce Street, Aurora, IL 60504