Frigidaire and Masi Raise a Glass to Summer Grilling - “Grilling Italian Style” Promotion Gives Consumers Chance to Win New Stainless Steel Outdoor Grills
Frigidaire, a brand of Electrolux Major Appliance Canada, has launched a new national “Grilling Italian Style” Sweepstakes with MASI, Canada’s number one selling wine. Promoted in liquor stores across the country, the sweepstakes will give consumers the opportunity to enter to win one of ten new Frigidaire 30” stainless steel outdoor gas grills.
Toronto, Canada, May 01, 2006 --(PR.com)-- Frigidaire, a brand of Electrolux Major Appliance Canada, has launched a new national “Grilling Italian Style” Sweepstakes with MASI, Canada’s number one selling wine. Promoted in liquor stores across the country, the sweepstakes will give consumers the opportunity to enter to win one of ten new Frigidaire 30” stainless steel outdoor gas grills.
“The ‘Grilling Italian Style’ Sweepstakes puts Frigidaire front and centre with consumers across they country as they shop for their favourite wine at the height of BBQ season,” says Stephanie Clarke, Marketing Manager for Electrolux Major Appliance Canada. “Like a fine wine, Frigidaire has a robust history as a leader in the appliances and a full-bodied commitment to providing state-of–the–art features at outstanding value – and the new Frigidaire stainless steel outdoor gas grills are no exception.”
Developed by Frigidaire’s marketing & communications agency scratch, the “Grilling Italian Style” Sweepstakes is being promoted in-store through displays and neck-tags on over one million MASI bottles. The promotion will roll-out across the country launching in British Columbia and Alberta on April 1st, Ontario on May 23rd and Quebec and Atlantic in July/August. With no purchase necessary, consumers can enter on-line at www.winwithmasi.ca.
Each region will have 10 Grand Prizes of a Frigidaire 30” Stainless Steel Outdoor Grill, which features: 559 sq. inch cooking surface, all 304 stainless steel construction, three stainless steel side ported, straight tube burners (13,000 BTU) each, 12,000 BTU back infrared burner, 12,000 BTU sealed side burner, Stainless steel fully enclosed cart, 95% assembled. Approximate retail value CAD $1,599 per grill.
About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. Based in Mississauga, ON, Frigidaire is a brand of Electrolux Major Appliances. Frigidaire provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in the country at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com.
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“The ‘Grilling Italian Style’ Sweepstakes puts Frigidaire front and centre with consumers across they country as they shop for their favourite wine at the height of BBQ season,” says Stephanie Clarke, Marketing Manager for Electrolux Major Appliance Canada. “Like a fine wine, Frigidaire has a robust history as a leader in the appliances and a full-bodied commitment to providing state-of–the–art features at outstanding value – and the new Frigidaire stainless steel outdoor gas grills are no exception.”
Developed by Frigidaire’s marketing & communications agency scratch, the “Grilling Italian Style” Sweepstakes is being promoted in-store through displays and neck-tags on over one million MASI bottles. The promotion will roll-out across the country launching in British Columbia and Alberta on April 1st, Ontario on May 23rd and Quebec and Atlantic in July/August. With no purchase necessary, consumers can enter on-line at www.winwithmasi.ca.
Each region will have 10 Grand Prizes of a Frigidaire 30” Stainless Steel Outdoor Grill, which features: 559 sq. inch cooking surface, all 304 stainless steel construction, three stainless steel side ported, straight tube burners (13,000 BTU) each, 12,000 BTU back infrared burner, 12,000 BTU sealed side burner, Stainless steel fully enclosed cart, 95% assembled. Approximate retail value CAD $1,599 per grill.
About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. Based in Mississauga, ON, Frigidaire is a brand of Electrolux Major Appliances. Frigidaire provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in the country at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.
About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com.
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scratch
David Riabov
416-535-0636 ext 230
www.scratchmarketing.com
David Riabov
416-535-0636 ext 230
www.scratchmarketing.com
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