Bally’s Gets Another Way to Enjoy 100% Whey Gold Standard™

Aurora, IL, July 31, 2008 --(PR.com)-- The newest flavor of the sports nutrition industry’s best-selling protein powder will be available exclusively at Bally Total Fitness™ beginning early August 2008. Chocolate Coconut 100% Whey Gold Standard™ offers athletes and fitness enthusiasts the same popular blend of Hydrowhey® hydrolyzed whey peptides with naturally-occurring bioactive microfractions from ultrafiltered whey protein concentrate. Two types of whey protein isolates serve as the primary protein source. The only difference is this exclusive favor.

“Bally Total Fitness™ wanted to provide their members with a flavor that many would enjoy and may have even tried to produce on their own. Because of the difficulty of blending coconut with other ingredients, getting it just right can be a daunting task,” said Marc Doggett, Consumer Affairs Managers for ON in Aurora. “We’ve taken care of that for them through the unsurpassed purity, mixability and consistency of 100% Whey Gold Standard.”

Optimum Nutrition was founded in 1987 and today is recognized as a leading manufacturer of premium nutritional supplements. Known for quality and innovation, the company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering an extensive line of supplement products. ON owns and operates cGMP-approved manufacturing facilities to assure customers of consistently high standards.

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For more information on Optimum Nutrition
or 100% Whey Gold Standard™ visit
www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-0097.
700 N. Commerce Street, Aurora, IL 60504