Persona Creative

Transform Your World with Toshiba – Dual Branded Campaign Web Site Launched to Promote Toshiba Notebooks and Transformers the Movie

Toshiba Computers UK has launched a Transformers branded campaign web site to promote their Satellite and Equium retail notebook ranges. Under the banner “Transform your world with Toshiba,” the campaign is available at http://www.transformers.toshiba.co.uk/competition.aspx until the end of the summer. Visitors to the site can enter the competition to win a helicopter flying lesson – a direct reference to the new Decepticon movie character Blackout. - August 15, 2007