"Don’t Get Mad, Get Leverage" Debuts on Amazon; Book Shows Consumers How to Fight Bad Customer Service and Win

Denver, CO, July 17, 2013 --(PR.com)-- The first customer service book written specifically to help consumers is now available for download on Amazon, the book’s co-authors announced today.

“Don’t Get Mad, Get Leverage,” described by authors Betsy Gilbert and Mark Lusky as a road map for obtaining positive outcomes in seemingly hopeless negative customer service situations, debuts as an Amazon e-book with plans to launch a paperback version later this year. (For more information and to download free Kindle reading apps from Amazon for PCs, Macs, smartphones and tablets, or to read instantly in your browser, click here.)

“We wrote our book to show consumers that they never have to accept bad customer service from any company, no matter how large or small the offender might be,” Lusky said. “This little book packs a big punch in helping people get what every company promises but an alarming number don’t deliver: consistently excellent customer service.”

The eight-chapter book offers real-life customer service resolutions based on the “Don’t Get Mad, Get Leverage” road map in industries ranging from airlines and utilities to big box chains and financial institutions. Each chapter includes specific satisfaction-generating suggestions for readers to follow.

“After helping friends and family deal successfully with many negative product and service issues over the years, we decided to share our techniques with a larger audience,” Gilbert said. “As Mark and I began to talk seriously about collaborating on a book, we were shocked to discover they’re all seemingly focused on customer service departments, not consumers. Since we are the reason customer service departments exist in the first place, we decided to help the consumer fight bad customer service and win.”

The co-authors stated that pre-launch beta readers have offered uniformly positive responses to “Don’t Get Mad, Get Leverage.” A recent Amazon reviewer wrote, “This little book is a quick read with some great tips for getting your way in maddening situations when dealing with customer service people or anyone standing between you and what you want. Keep your dignity intact with these insightful suggestions for solving most customer service dilemmas successfully.”

In response to widespread consumer disdain about bad customer service, Gilbert and Lusky said they’re considering a series of Leverage books targeting more in-depth problem-solving techniques in such specific industries as healthcare.

About the authors

Betsy Gilbert is a writer and editor whose professional experience spans book, film, stage, television, newspaper and magazine writing and editing, as well as advertising, collateral and public relations projects for clients in a range of industries.

Mark Lusky has 38 years of writing, public relations, advertising, marketing and journalism experience. He served as a Regional Marketing Director for Ringling Bros. and Barnum & Bailey Circus, and has headed his own company since 1982.