Recent Headlines
Within Media Buying Agencies
Surf from Any Locale with a Proxy Toolbar for Firefox 9
The online media professionals’ choice, GeoSurf Premium Proxy Toolbar has released its Firefox 9 version, which allows Mozilla users to surf like a local from 80+ locations to view geotargeted web content and ads. - December 24, 2011 - GeoSurf Premium Proxy Server Network
ATC Financial Selects The Partnership as Ad Agency of Record
Top Atlanta Advertising Agency Continues 2011 Growth - December 17, 2011 - The Partnership
[x+1]’s Digital Marketing Hub Component Named as a Leader in Demand-Side Platform Category in Report by Independent Research Firm
Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization - December 16, 2011 - [x 1]
CKR Interactive Launches Division Devoted to EVP and Employer Brand Consulting
Peer Group US to provide custom research and expertise in Employer Value Proposition development to help organizations improve workforce communications. - December 14, 2011 - CKR Interactive, Inc.
Young’s Selects The Partnership Ad Agency of Record
Top 25 Atlanta Advertising Agency Helping Ornamental Plant Grower Accelerate Growth - December 14, 2011 - The Partnership
AdStaff Media Acquires Media Research Planning and Placement, Inc.
Memphis, Tenn. Firm Purchases Cary, N.C. Media Agency, CEO Sheila Ogle to Remain ss Consultant - December 11, 2011 - Media Research Planning and Placement, Inc.
[x+1] Partners with Trust Metrics to Ensure Brand Safety, Quality of Online Ad Inventory
Trust Metrics will rank inventory, deliver quality ad environments for [x+1]’s major brand clients. - December 03, 2011 - [x 1]
Adboss Asserts Innovation is the Answer to Decline in Direct Advertising
adboss.com.au The growth in advertising campaigns bought directly from media companies is slowing, with new research showing a sustained decline in the direct advertiser market compared to the agency market. The direct advertiser market accounts for approximately $5b of total advertising spend... - November 27, 2011 - Adboss
Creative Options Communications Unveils New Website, www.jdcreativeoptions.com
New Site Features Easy Navigation, Eye-Catching Design, Blog and Improved Information on Customer Profiling, Creative and Search Engine Marketing - November 20, 2011 - Creative Options
Beyond Spots & Dots CFO Finalist for Pittsburgh CFO of the Year Award
Beyond Spots & Dots CFO Andreas Beck has been named a finalist in the Small Company category of the Pittsburgh Business Times' 2011 “CFO of the Year Awards.” - November 19, 2011 - Beyond Spots & Dots, Inc.
Local Web-Design Firm Offers Discounts for Small Business Saturday
Commonwealth Creative Marketing, Offering Affordable Web-Presence to Small Businesses during the "Small Business Saturday" shopping-holiday - November 16, 2011 - Commonwealth Creative Marketing
Africa.com Hires Shinko Media to Connect Marketers to an Audience Interested in the “Last Great Frontier” in Consumer Spending and Economic Growth
“Africa.com is a true global leader in the online publishing space, connecting users to the last great frontier,” said Imani Laners, CEO and chief sales officer of Shinko Media. “Marketers are finding that the demographics that Africa.com attracts are highly desirable and an integral part of their development. We are thrilled to offer marketers the chance to create customized brand-building strategies that will align their goals and objectives with Africa.com’s target audiences.” - November 15, 2011 - Shinko Media
34% Will Transfer to Credit Union According to GoBankingRates.com Poll
34% of GoBankingRates.com poll respondents will transfer to a credit union as a result of the increase in debit card and checking accounts fees implemented by some of the national banks. CUNA has reported nearly 650,000 consumers have already moved their money to credit unions. - November 05, 2011 - ConsumerTrack, Inc.
Beyond Spots & Dots Named 44th Best Place to Work in Western PA
The Pittsburgh Business Times has included Pittsburgh advertising agency, Beyond Spots & Dots, in its 2011 "Best Places to Work in Western Pennsylvania" list as the 44th best place to work. - November 04, 2011 - Beyond Spots & Dots, Inc.
Advertising at Scale: IP Audience Zones Without Cookies; 5.2 Million Target-Ready Online Audience Zones - More Than 70 Million Demographic Combinations
Semcasting, Inc., a leader in predictive data solutions, announced the release of IP Audience Zones. Designed to power Agency Trading Desks, DSPs, Ad Networks and Analytical Platforms, IP Zones is a breakthrough audience identification platform that maps nearly 100% of online home, education and... - October 29, 2011 - Semcasting, Inc.
CKR Interactive Recognized for Outstanding Website Development
Recruitment marketing agency CKR Interactive awarded two WebAwards by the Web Marketing Association. - October 27, 2011 - CKR Interactive, Inc.
Burgess Advertising & Marketing’s PR Campaigns Recognized
Golden Arrow PR awards continue a month of achievements for Burgess Advertising & Marketing. - October 23, 2011 - Burgess Advertising and Marketing
[x+1]’s New Web Services API for Server-to-Server Integration Gives Digital Marketers Greater Flexibility and Control
[x+1]’s new Web services application programming interface (API) give companies greater flexibility and security when integrating [x+1]’s Origin digital marketing hub with their existing web infrastructure and third-party applications, including mobile. - October 22, 2011 - [x 1]
[x+1]’s Media-Aware Home Pages Connect Display Media, Website User Experiences to Improve Engagement, Conversion
A unique new offering, Media-Aware Home Pages from [x+1], www.xplusone.com, allow digital marketers to personalize a consumer’s website experience even if they didn’t click on a banner ad. They do this using contextual data gathered from sites where the person was served an ad. So no ad click – or even ad view – is required to tailor a message in real time. - October 14, 2011 - [x 1]
Marketing Management Analytics Named a Marketing Mix Modeling Leader in Report by Independent Research Firm
Marketing Management Analytics (MMA) has been named a leader in the marketing mix modeling category in a new report from Forrester Research, the first on the subject. MMA was also cited by Forrester as the pioneer of using MMM to drive ROI and marketing accountability in the early 1990s. - September 25, 2011 - Marketing Management Analytics
The CEAs Honor CKR for Excellence in Recruitment Communications
CKR wins four awards at the 2011 Creative Excellence Awards ceremony. - September 21, 2011 - CKR Interactive, Inc.
[x+1] Announces Availability of Funnel R/F, Enabling Performance Gains Across the Purchase Funnel
[x+1]’s Funnel R/F enables marketers to optimize their media plan by identifying & executing the best combination of online ad reach and frequency to more effectively move consumers through the purchase funnel. - September 15, 2011 - [x 1]
Beyond Spots & Dots Named 18th Fastest Growing Company in Pittsburgh
The Pittsburgh Business Times has included Pittsburgh advertising agency, Beyond Spots & Dots, in its 2011 "Pittsburgh 100" list as the 18th fastest growing company in Pittsburgh. Beyond Spots & Dots has also been named the fastest growing advertising agency in Pittsburgh. The... - September 04, 2011 - Beyond Spots & Dots, Inc.
GoBankingRates.com and Tyco Federal Credit Union Launch New Advertising Partnership
GoBankingRates features Tyco Federal Credit Union's auto loan rates on HarrisburgBankingRates.com, a community-centric website providing consumers in Harrisburg, PA, with relevant personal finance products and information. - September 01, 2011 - ConsumerTrack, Inc.
Adnetik, Criteo, IgnitionOne and Netmining Join the CONTEXTWEB RTB Platform Partner Program
Adnetik, Criteo, IgnitionOne and Netmining have joined the CONTEXTWEB RTB platform partnership program, which now has more than 25 active partners. - September 01, 2011 - CONTEXTWEB Inc.
CKR Interactive Named to Inc. 5000 List of Fastest Growing Private U.S. Companies
Silicon Valley-based ad agency noted for its growth for the third consecutive year. - August 28, 2011 - CKR Interactive, Inc.
Marketing Management Analytics Names Global Executive Team
MMA's new global executive team will ensure its clients the most relevant, recent and forward-looking perspectives into how consumers behave and what the direct impact will be upon their business. - August 26, 2011 - Marketing Management Analytics
Adlogic Advertising Consultants Provide Higher Level of Analysis and Results for Far Less Budget. Right Now Get Free Analysis of Your Sales History & Advertising Results.
In today's environment, it's not enough to know advertising and media, it's about knowing enough from all sides to create the connections to the business to make them succeed." - Jon Laubach, Adlogic Adlogic's objective and expertise is getting more exposure and better results from clients'... - August 20, 2011 - ADLOGIC ADVERTISING CONSULTANTS
Experienced Marketer Angulo Joins the Darwin Agency
The Darwin Agency hires experienced development consultant to help the company grow. - August 10, 2011 - The Darwin Agency
Antonelli College "A-Campaign" Wins 2011 Telly Award
The Antonelli College "A-Campaign" was recognized as a Bronze Award Winner by the Telly Awards, a New York City based awards organization. - August 10, 2011 - PlattForm Higher Education
CONTEXTWEBb Reaches Major Milestone, with 50% of Its RTB Inventory Enabled for Expandable Rich Media
CONTEXTWEB has reached a major milestone, with 50% of its RTB inventory accepting rich media expandable ads, more than anyone else in the industry. Studies have shown rich media ads, which expand when moused over or clicked on, significantly increase user interaction and ad performance. - July 28, 2011 - CONTEXTWEB Inc.
CCIP Visits Congressman Ackerman, Attends Mets Games
On Friday (July 15, 2011), students in The Cross Cultural Internship Program (CCIP) visited Congressman Gary Ackerman's Office to observe and learn about the inner workings of the United States Government. The visit was followed by a trip to the Mets-Philles baseball game and annual post-game... - July 20, 2011 - FUSIA Communications, Inc.
CKR Interactive Wins National Website Competition
National Association of Health Care Recruiters (NAHCR) Selects CKR Design for New Site - July 20, 2011 - CKR Interactive, Inc.
Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics
Bill Seely has been named Vice President of Analytics for online targeting platform firm [x+1] in New York. A 20+ year veteran of marketing analytics and digital media, he had been Vice President of Digital Measurement and Analytics at Publicis Modem. - July 16, 2011 - [x 1]
CCIP Session B Welcoming Session
The Cross Cultural Internship Program (CCIP) hosted two orientations over the past weekend (Sat, July 9 and Sun, July 10), welcoming the arrival of the program's Session B students. The orientations took place at the Flushing YMCA's conference room. Session B hosts 68 students who come from a wide... - July 13, 2011 - FUSIA Communications, Inc.
Rapid Growth for Swedish SEO Agency MediaAnalys – Now Largest in Sweden
Swedish agency MediaAnalys is now the largest SEO company in Sweden (according to MA-NKI Feb 2011). The company made for 2010 a turnover increase of 25 percent from 34 to 42 million Swedish kronor (SEK). Also, a profit increase from 0.9 million to 7.5 million. MediaAnalys offers solutions for... - July 13, 2011 - MediaAnalys AB
Merlin in My Pocket "Discovers the Magic" of Winning an International Book Award
With the help and creative direction of the incredible team at Creative Bube Tube, President and Founder of Merlin in My Pocket, Deborah Johnson, released her first award winning book; "Discover the Magic: A Guide to Understanding Others and YOU." - July 01, 2011 - Creative Bube Tube
Optical Factory Promotes Their Annual Sale by Using Creative Bube Tube’s Advertising Expertise
Independently Owned, Optical Factory looked to Television Marketing Solution, Creative Bube Tube to amp up their advertising efforts in time to promote their summer sales. - July 01, 2011 - Creative Bube Tube
Stan W. Tait Broadcasts His Story of the Angel Pendant with a Commercial Produced by Creative Bube Tube
Stan W. Tait, Owner, and President of Stan W. Tait Jewellery looked to Television Marketing Solution, Creative Bube Tube to promote his unique and inspirational Sterling Silver Jewellery brand, The Angel Pendant by Stan W Tait. - July 01, 2011 - Creative Bube Tube
The Partnership Expands Account Leadership, Creative, Digital and Media Teams
Atlanta Advertising Agency’s Eight Staff Additions and Promotions Reflect Continued Growth. - June 30, 2011 - The Partnership
MUNDO Media Joins Performance Marketing Association
MUNDO Media, a targeted full-service performance-based online advertising network, today announced its acceptance into the Performance Marketing Association (PMA), a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry to connect, inform and advocate... - June 29, 2011 - MUNDO Media
The JAR Group Nominated for Agency of the Year at 2011 Golden Link Awards
Online marketing agency The JAR Group was nominated for the LinkShare OPM Agency of the Year Award for the second consecutive year. The JAR Group was named the recipient of the award at the 2010 Annual LinkShare Golden Link Awards. - June 26, 2011 - The JAR Group
Atlanta Ballet Names Search Discovery as Digital Agency of Record
Search Discovery, an Atlanta-based online consultancy, announced today that it has been named Digital Agency of Record for Atlanta Ballet. - June 25, 2011 - Search Discovery
CONTEXTWEB Enhances Inventory Quality Processes to Provide Increased Site Monitoring and Customization
CONTEXTWEB has partnered with Trust Metrics to provide its clients with advanced scoring and filtering of web domains to identify high-quality inventory for online advertising. CONTEXTWEB will also use Trust Metrics to vet new publisher sources for its leading online ad exchange. - June 25, 2011 - CONTEXTWEB Inc.
There’s a New Bear in Town: Mercer University Announces Launch of New Admissions Website GoMercer.com
If there is one thing that college and university admissions departments know, it’s that all marketing communications have an expiration date. Current students graduate, degree programs grow and recruitment goals must be tweaked to stay in line with the current trends of prospective students. - June 22, 2011 - Third Wave Digital
Gold Seems Fitting for CKR Interactive
Recruitment Advertising Agency Wins Gold Aster Award with “Where I Fit In” Campaign for Sutter Health – East Bay Region. - June 15, 2011 - CKR Interactive, Inc.
New York City, Your City – Presentation Organized by FUSIA for CCIP Students’ Benefit
Thursday, June 9, 2011, Mr. Morgan A. Jones, Queens Borough Director at the Mayor’s Community Affairs Unit (CAU), gave an inspiring bilingual presentation to 18 students from the Cross-Cultural Internship Program (CCIP), a program coordinated by FUSIA Communications, Inc. Titled... - June 15, 2011 - FUSIA Communications, Inc.
"Hello New York City" -- 2011 CCIP Kickoff BBQ
FUSIA Communications hosted a Kickoff BBQ reception at the Flushing YMCA on June 3, to celebrate the launch of the 2011 Cross Cultural Internship Program (CCIP). Entitled "Saying Hello to New York City," the purpose of the event was to introduce the CCIP participants, the next global... - June 10, 2011 - FUSIA Communications, Inc.
First Option Mortgage Selects The Partnership as Advertising Agency of Record
Atlanta Advertising Agency Key to Growth Strategy for Home Mortgage and Financing Firm - June 10, 2011 - The Partnership
CCIP Students Taking Part in Hong Kong’s Wine Boom at Asia Society
Fri, May 27, 2011 - 18 CCIP Session A students attended the celebratory reception for Hong Kong’s Wine Boom, which was organized by the Hong Kong Economic and Trade Office at the Asia Society. - June 09, 2011 - FUSIA Communications, Inc.