Recent Headlines
Brandspa Makes an Impact for Croda and Bounce
The Impact Awards Program, the NJ region's leading business-to-business marketing competition for the best in advertising and marketing, honors Brandspa. - May 04, 2008 - Brandspa LLC
iPhone – the Irresistible Attraction in China
Everyone know that the iPhone is a major hit the United States, but how is this innovative product making a splash in China when it has not been officially introduced to the middle kingdom? - May 04, 2008 - China Polling
What do Chinese Consumers Really Think About the 2008 Beijing Olympics?
A brand new online consumer research has just been launched by ChinaPolling and CCTV.com to try and find insights into what consumers are thinking about the Beijing games and how companies can take advantage of this marketing bonanza. - May 02, 2008 - China Polling
AVID Soccer Equipment Review Announces Boot Shoot-Out Winner
The AVID Soccer Equipment Review, and independent evaluator of soccer related apparel, boots, balls, and other gear, announces the winner of their Boot Shoot-out. Shoot-outs are side by side test in a “price is no object” comparison. - April 30, 2008 - AVID Soccer Equipment Review
New Study Quantifies Work-from-Home Savings for Earth Day
Analysis of published research, released today, offers hope for Earth Day. The study shows that while less than 4% of the U.S. workforce currently work from home, 40% have jobs that would allow them to telecommute. According to the study, new teleworkers could annually save 625 million barrels of oil, reduce greenhouse gas pollution by 107 million tons of CO2, and save almost $43 billion at the pumps. Each worker would save 26 work-days and over $800, time and money wasted commuting. - April 21, 2008 - Undress4Success.com
Dental Practice Marketing Part of Practicing Dentistry Today
Dentists know they need dental practice marketing to bring in new patients, but many are still reluctant to be perceived as unprofessional by touting their own services. Nonetheless, fully 95% of dentists in a recent Wealthy Dentist survey acknowledge that marketing is a part of their job. - April 20, 2008 - The Wealthy Dentist
Dentists Both Love and Hate Silver-Mercury Dental Fillings
More dentists are moving away from silver fillings because of health and aesthetic concerns, finds a recent Wealthy Dentist survey. A number no longer offer amalgam, preferring composite restorations instead. - April 20, 2008 - The Wealthy Dentist
Schneider Associates Named to List of Fastest Growing Private Companies for Second Consecutive Year
Schneider Associates (SA), a Boston-based public relations and marketing communications agency specializing in launching and sustaining visibility for products, services, companies and communities, has again been honored by the Boston Business Journal as one of the region’s fastest growing... - April 20, 2008 - Schneider Associates
John McCain Wins Poll Among Scuba Divers in the USA
A new survey among scuba diving professionals shows that if the diving industry had to choose today, John McCain would win by a landslide. - April 19, 2008 - Cline Group Advertising
LRA Worldwide and K Hotels Partner on “K Quality” Evaluation Program
K Hotels, the exclusive collection of some of the world’s finest boutique hotels, has partnered with LRA Worldwide, Inc. to create a Quality Assurance evaluation program as a service for its membership. - April 18, 2008 - LRA Worldwide, Inc.
Seattle Area Foreclosures Decline Five Percent in March 2008
Area Continues to Avoid Major Foreclosure Crisis - April 14, 2008 - Default Research Inc
S. Florida Foreclosures Decrease in March 2008
Broward County Sees 10 Percent Drop, Leads Area - April 14, 2008 - Default Research Inc
Thinking of Coming Out as Gay at Work? UK Gay Workers Say - Don't
Gays and lesbians in the UK market have told gay market researchers that they believe being open about being gay at work is not a good idea. New research reveals that most gays and lesbians worry that being openly gay harms their promotion prospects. In other findings, harassment problems are reported by many in UK workplaces. - April 12, 2008 - Out Now
Sports Marketing Veteran Launches Aquarius Sports Group, Partners with Havit Advertising
Marc Bluestein, who has over 15 years of experience in sports and entertainment sponsorship and marketing working with teams such as the Washington Nationals and the Washington Capitals, as well as several Fortune 150 clients, has launched his own firm: Aquarius Sports Group. At the same time, he has partnered with Havit Advertising. - April 12, 2008 - Havit Advertising
Detroit Area Foreclosures Decrease 16 Percent in March 2008
Foreclosure Statistics Continue to Improve in the Area. - April 11, 2008 - Default Research Inc
N. California Foreclosures Increase 4.6 Percent in March 2008
Area sees foreclosure increase at a relatively low rate. - April 09, 2008 - Default Research Inc
Dentists Worry Poison Dental Work is Bad for Business
The dental world has recently been rocked by reports of dental crowns manufactured in China that may be contaminated with lead. In a Wealthy dentist survey, two out of three dentists downplayed the importance of this emerging scandal. - April 09, 2008 - The Wealthy Dentist
Wine Spectator Features NIXdesign Product
Carol Nix, president of NIXdesign Inc, has announced that the Fusion™ Stemware Rack has been featured in this month’s issue of Wine Spectator magazine. The product is the first in a signature line of high-end modern wine accessories. This folding stemware display and drying rack was... - April 09, 2008 - NIXdesign, Inc.
S. California Foreclosures Increase 18 Percent in March 2008
Inland Empire Leads State in Foreclosures per Household. - April 08, 2008 - Default Research Inc
Phoenix Area Foreclosures Increase 35 Percent in March 2008
Area Sees Increase of Over 200 Percent from Same Time Last Year. - April 08, 2008 - Default Research Inc
SearchLight Solutions Announces New Service for Small Businesses
New online portal to provide customer feedback solutions and analysis expertise to local business owners. - April 04, 2008 - Searchlight Solutions
Rocketshop Adds Two Team Members to Round Out Nimble Roster
Rocketshop, a full-service marketing, advertising and branding firm, has added Carrie Asby and Jason Love as new staff members. The eight year-old agency eschews job titles in lieu of selecting thinkers, creators, problem-solvers and adventurers to play loosely-defined roles on the overall Rocketshop team. This formula has brought recent account wins to the firm to complement a client list that includes C-Tran, Riverview Community Bank, Sharp Microelectronics of the Americas. - April 03, 2008 - Rocketshop
Leading Data Quality and Data Integration Service Provider Offers Businesses an Original Internet-Based Real-Time Transactional Data Cleansing and Matching Service
DataMentors®, the industry-leading full-service data quality and management solutions company, announced today that it has launched NetEffect™, a unique Internet-based real-time Transactional Cleansing and Matching (TCM) solution. Prior to the introduction of NetEffect, data cleansing... - March 30, 2008 - DataMentors
Live2Sell, Inc. Welcome a New Full-Time Telesales Supervisor
Live2Sell, Inc., the outbound BPO telemarketing experts in Cebu, Philippines, formerly announce the hiring of Gem Icamen as their new in-house Telesales Supervisor. - March 30, 2008 - Live2Sell, Inc.
exëvo Proud to be the First Global Market Research Firm to Earn ISO 20252 Certification
exëvo, one of the leading Market Research Outsourcing (MRO) firms today announced to be the first global market research firm based in Asia Pacific region to achieve the ISO 20252:2006. It is amongst the handful of market research companies across the globe to have successfully achieved this Certification. With this certification exevo is the only MRO to have all the three quality certifications – ISO 20252:2006, ISO 270001:2005 and ISO 9001:2000. - March 29, 2008 - exëvo
Retail Market Research Veteran Joins ICC/Decision Services
Nanette Brown has joined ICC/Decision Services as Market Research Project Director. Nanette Brown joins ICC/Decision Services, a leading provider of customer experience management solutions, after serving as Senior Consumer Research Analyst at Pathmark Stores. In her new position, Brown will... - March 27, 2008 - ICC/ Decision Services
Industry-Leading Data Quality and Data Integration Service Provider Enhances Web Site for More Interactive Visitor Experiences
DataMentors®, the industry-leading full-service data quality and data management solutions company, has completed the second phase of its corporate web site refinement efforts, offering a more rewarding visitor experience. DataMentors' continued rapid growth has prompted the company to... - March 27, 2008 - DataMentors
Pip Close Marketing Services: Marketing That Means Business
After more than 30 years in the business, seasoned marketing practitioner Pip Close has realised a long held ambition of owning her own consultancy, Pip Close Marketing Services. - March 25, 2008 - Pip Close Marketing Services
Sterling Research Group to Sponsor Business of Gaming Conference
Sterling Research Group will be a sponsor at the Second Annual Business of Gaming Conference in Las Vegas, Nevada on March 27th and 28th. The conference is organized and run by ALM Conferences and Trade Shows and the Strategic Research Institute. This year’s conference will focus primarily on... - March 22, 2008 - Sterling Research Group, Inc.
Marketing Research and Marketing Strategy Consultancy HEADFIRST Insights & Strategy Inc. Honored by Turner Broadcast System Inc.
HEADFIRST Insights & Strategy Inc. bestowed the Turner Broadcast System Inc. 2007 Marketing Science award for Qualitative Excellence. - March 21, 2008 - CIHI Network Inc.
DataMentors® Offers Free Service Trials
Leading data quality and data integration service provider offers a no-charge data quality comparison program to companies for an accurate assessment of their databases. - March 19, 2008 - DataMentors
Ajay Aggarwal - Modern Retailing
www.ajayaggarwal.com is a new initiative which addresses the shortage of professional retail skills in the modern Indian retail industry. Modern retail is changing lives at many levels. It is evident that consumers now have far more choices than previously, but more importantly the revolution in... - March 15, 2008 - Ajay Aggarwal
NJ Advertising Agency Brandspa Bounces in the Perfect Brand for a New Entertainment Firm
"It's good business," says Gorman. "Well-branded companies are not only more attractive, they're also worth more. Our mission is to help client companies increase their market value by growing the value of their intangibles." - March 13, 2008 - Brandspa LLC
Local System Integrators Push SOA Penetration in Major Asian Markets, Springboard Research Finds
Springboard Research today reported that local System Integrators and Independent Software Vendors are playing a significant role in SOA vendors’ ability to penetrate four major domestic markets in Asia. These findings are from Springboard’s latest research covering Asia’s Service-Oriented Architecture (SOA) market, based on a survey of 354 CIOs and IT managers of large and mid-market enterprises in China, India, Singapore, and Australia. - March 13, 2008 - Springboard Research
Dentistry Argues Discrimination in Dental School
When gender profiling in dental school admissions was covered in a Wealthy Dentist survey, the slight majority of dentist opposed gender discrimination. However, many dentists felt that favoring male applicants could increase access to dental care. - March 07, 2008 - The Wealthy Dentist
AVID Soccer Begins Coverage of Soccer Lifestyle Products
Beginning March 2008, the AVID Soccer Equipment Review will begin coverage of lifestyle products. This broad category includes most soccer related apparel, gear or accessories for pre-game, post-game and off pitch. The goal is to present products that keep soccer part of every day life and add flair and style to play. - March 03, 2008 - AVID Soccer Equipment Review
Sterling Research Group, Inc. Gains National Recognition
Local Women Business Named and Ranked 22nd among Florida’s Top 100 Women Owned Business List. - March 02, 2008 - Sterling Research Group, Inc.
Southern California Foreclosures Increase 433 Percent in January 2008
Los Angeles and County Has Nearly 10,000 Foreclosures - February 27, 2008 - Default Research Inc
Foreclosures Increase 300 Percent in January 2008 in Northern California
Sacramento County Has 3,700 Foreclosures - February 27, 2008 - Default Research Inc
Shell Vacations Club and LRA Worldwide Develop Partnership to Enhance the Vacation Ownership Prospect Experience
Shell Vacations Club (SVC), a leader in the development, sales and operation of high-end vacation ownership properties throughout North America, has selected LRA Worldwide to help measure and enhance the SVC prospect experience. LRA will build a mystery shopping program designed to measure the... - February 27, 2008 - LRA Worldwide, Inc.
Customers Rank Market Research Suppliers by Satisfaction Scores
Customers of Forrester, e-Rewards, and Decision Analyst report the highest level of customer satisfaction among syndicated, online sample provision, and full service market research segments, respectively. - February 25, 2008 - MarketResearchCareers
Dental School Does Not Make the Dentist
Dentists are not impressed with the education provided by dental schools, according to a recent Wealthy Dentist survey. Four out of five dentists report finding that recent graduates are not prepared for the financial realities of practicing dentistry. These days, business skills are an important part of dental practice management. - February 25, 2008 - The Wealthy Dentist
South Florida Foreclosures Increase Nearly 200 Percent in January 2008
Miami-Dade and West Palm Beach Counties see 2158 Foreclosures - February 22, 2008 - Default Research Inc
Phoenix Area Foreclosures Increase 147 Percent in January 2008
Maricopa and Pima Counties See Over 3,000 Foreclosures - February 22, 2008 - Default Research Inc
Seattle Area Foreclosures Increase 63 Percent in January 2008
Only 378 King County Homes Enter Foreclosure Process - February 22, 2008 - Default Research Inc
Detroit Area Foreclosures Increase 39 Percent in January 2008
Wayne County Has 2,501 Foreclosures - February 22, 2008 - Default Research Inc
Southern California Foreclosures Increase 177 Percent in 2007
Los Angeles and San Diego Counties Have 87,000 Foreclosures. - February 21, 2008 - Default Research Inc
Northern California Foreclosures Increase 165 Percent In 2007
Sacramento County Has 22,273 Foreclosures. - February 21, 2008 - Default Research Inc
COSTA IMC Moves Beyond the Borders, Expands Areas of Expertise
In an effort to accommodate cliental needs amidst a downshifting economy and dwindling budgets, COSTA IMC, a multicultural boutique agency dedicated to brand experience and integrated marketing communications, has broadened its services from the U.S. general and Hispanic markets to extend into... - February 13, 2008 - COSTA IMC
Market Researchers Increasingly Believe Offshoring Helps to Reduce Expenses
Up from 46% last year, 54% of all market research professionals now believe locating a portion of their staff overseas is an effective way to reduce costs--but with mixed satisfaction levels. - February 12, 2008 - MarketResearchCareers