Recent Headlines
Irish Gay Community Marketing Research Report Released - New Gay Market Trends
Groundbreaking new GLBT market research data on the Irish gay and lesbian community is released today. The most comprehensive lesbian and gay market research ever into the GLBT community in Ireland reveals much about the Irish gay and lesbian community. Out Now 2007 GCN Ireland Gay Community Market Report released. - June 17, 2007 - Out Now
Out Now Consulting Wins Gay Advertising Award in New York
The third annual Commercial Closet Association 'Images In Advertising' Awards 2007 are announced in New York. Lufthansa 'OutShots' gay advertising campaign created by global gay marketing agency Out Now Consulting wins award for "Outstanding Interactive." - June 16, 2007 - Out Now
New Ireland Gay Market Research Reveals: How Green is the Irish Euro?
The results of the first ever market research measurement of the lifestyles and spending power of Ireland's 200,000 lesbians and gay men are about to be released. The Out Now 2007 GCN Ireland Gay Community Market Report will shed new light on gay community issues and reveal the facts - and the myths - that lie behind Ireland's Pink Euro gay market economy. - June 12, 2007 - Out Now
Florida Foreclosures Increase 7 Percent in One Month
As the hurricane season begins in Florida, the pre foreclosure storm is continuing to swirl, according to Default Research (www.defaultresearch.com). The nation’s fastest growing pre foreclosure research company reported that the pre foreclosure rates increased by approximately seven percent,... - June 06, 2007 - Default Research Inc
Small Business Research Board Study: Small Businesses in Canada Optimistic; Predict Steady or Improving Economy, Revenues Next 12 Months According to Latest SBRB Report
Businesses to focus on staff training, finding quality employees, improving or adding automation or technology to boost productivity says SBRB report prepared in conjunction with Integrated Business Analysis. - June 05, 2007 - Small Business Research Board
Half of General Dentists Placing Dental Implants: The Wealthy Dentist Survey Results
Half of general dentists offer their patients surgical dental implants, according to a survey conducted by The Wealthy Dentist. On the other hand, fully four out of five specialists place implants. Dental implants are an essential part of modern dental care. When it comes to implant dentistry and tooth implants, both passions and controversy run high. - June 04, 2007 - The Wealthy Dentist
LRA Worldwide CEO Rob Rush Named Keynote Speaker at National Golf Course Owners Association Meeting
Rob Rush, a leader in the rapidly-growing consulting discipline of Customer Experience Management (CEM) and CEO of LRA Worldwide, Inc., will deliver the keynote address at the National Golf Course Owners Association (NGCOA) event scheduled for later this month. The 12th Annual Multi-Course Owners... - June 04, 2007 - LRA Worldwide, Inc.
Small Business Research Board Study: U.S. Small Business Confidence Index Rises 5 Points; Expectation for Improved Economy, Greater Revenue May Boost Hiring
Regionally, businesses in Northeast, South, Midwest have increased confidence, anticipate higher staff levels. Confidence level of businesses in Western U.S. ebbs and now more in line with rest of nation says SBRB report prepared in conjunction with International Profit Associates. - May 31, 2007 - Small Business Research Board
Latin Pulse/AcuPOLL Launch Hispanic Consumer Testing Service
Top Brand and Market Research Firm Launches Hispanic Consumer Testing Service. Latin Pulse/AcuPOLL Develop Advanced Research Service for Testing US Hispanic Consumers. - May 30, 2007 - AcuPOLL Research, Inc.
Dentists Support Tooth Whitening: The Wealthy Dentist Survey's Unsurprising Results
Most dentists fully support tooth-whitening, and don't feel like consumers who overdo it are a significant problem, according to a survey conducted by The Wealthy Dentist. Only one out of six dentists worries that too many consumers are over-whitening their teeth, leading to artificial-looking smiles. - May 29, 2007 - The Wealthy Dentist
Honey Branding
In the honey capital of Russia – Ufa – on the 16th and 17th of May there was a two-day seminar of Gene Zarkin on the topic of “How to reduce the risk of wasting time and money while developing a brand”. The seminar was organized by “Business-Assistance”... - May 26, 2007 - Zarkin & Partners Brand Consultancy
Dentists Agree All Toothpastes Are Not Equal, Disagree Which Are Best: The Wealthy Dentist Survey Results
Most dentists say that which type of toothpaste you use makes a difference to your oral health, according to a survey conducted by The Wealthy Dentist. Only one out of three dentists feels that all toothpastes are essentially equal. The other 65% agree that some toothpastes are more effective than others; however, they don't seem to agree on which toothpastes are the best. - May 22, 2007 - The Wealthy Dentist
Irish Elections - Gay Community Voting Intentions Revealed
In new market research of Ireland's gay and lesbian community, a strong likelihood to vote for Labour or Green parties is revealed in figures released for the first time. - May 19, 2007 - Out Now
Denuo Source, LLC Announces the Appointment of Raju Saripalli as Chief Operating Officer
Denuo Source, LLC, a leading KPO, announces the appointment of Sitaramaraju “Raju” Saripalli as Chief Operating Officer (COO). Mr. Saripalli will be heading worldwide operations for DenuoSource, an integrated provider of data analytics, market research, and new media... - May 17, 2007 - Denuo Source, LLC
Morehead Wins in the Academic Medical Center Market
Predictive Research, Market Depth Attracts Six Contracts in 2007 - May 17, 2007 - Morehead Associates
Executive Search Leader to Speak at XMei’s China-U.S. HR Conference
XMei International, a U.S.-China business consulting and development organization, announces that executive search expert Kyung H. Yoon will deliver a key speech at their upcoming conference and expo, “Making China Your ‘Gold Mountain.’” Yoon, the vice chairman of Heidrich... - May 17, 2007 - Xmei International
High-Tech Equipment Disappoints Dentists: The Wealthy Dentist Survey Results
Four out of five dentists have been disappointed by pricey purchases, according to a survey conducted by The Wealthy Dentist. The clear majority of dental practices have, at one time or another, been let down by dental equipment. Dentists are particularly frustrated with marketers who misrepresent their high-tech offerings and suppliers who refuse to accept returns. - May 16, 2007 - The Wealthy Dentist
McKinley Marketing Partners Named Done Deal(tm) Champion for the Second Year in a Row
Marketing Staffing Firm Reports the Most Deals with Fortune 500 - May 13, 2007 - McKinley Marketing Partners
Reaching The Gay Market? Try Better Marketing and Advertising
Gay consumers find themselves increasingly targeted by advertising and marketing. But much of this marketing misses the mark. Variety magazine covers this trend and says mainstream advertising agencies need to lift their game. Leading global gay marketing agency Out Now Consulting shows where things are going wrong. - May 13, 2007 - Out Now
Morse to Deliver Keynote Speech to Non-Profit Leaders on Generational Trends and Electronic Media Usage
Dr. John Morse, president of media research firm Byron Media will be the featured speaker at a meeting of nonprofit leaders in Chicago on May 16, 2007. The annual event, which is sponsored by Chicago's North Park University, will host over 400 attendees at this year's symposium whose theme is "Generations & Demographics: Strategies for Addressing Change." - May 12, 2007 - Byron Media, Inc.
New Program Helps Brand Executives Bring Better Ideas to Market
AcuPOLL Research, Inc., Introduces "The Concept Shop" - May 11, 2007 - AcuPOLL Research, Inc.
King County (WA) Foreclosures Increase by 27% in March According to Default Research
With news of foreclosures on the rise, sub-prime mortgages and the housing bubble bursting all over the country, King County (Washington) should be considered a crown jewel for real estate investors, according to Default Research Inc., the rapidly growing real estate research... - May 10, 2007 - Default Research Inc
Maricopa County (AZ) Foreclosures Increase 300% in One Year
If there was ever a time to buy property in Arizona, Serdar Bankaci, President/CEO of Default Research Inc., says it is now. There are 320 sunny days a year, a golf course everywhere you turn, it is a perfect escape from the winter blues, and foreclosures are skyrocketing. “Maricopa Country... - May 10, 2007 - Default Research Inc
New XMei Brief Highlights Business Solutions in China
China has become a must-win market in U.S. corporate growth strategies - however, what works in the U.S doesn’t always translate, according to a new brief offered by XMei International. - May 09, 2007 - Xmei International
Dentists Split Over Amalgam Fillings: The Wealthy Dentist Survey Results
Half of dentists are still placing amalgam fillings, while the other half no longer do, according to a survey conducted by The Wealthy Dentist. Many dentists expressed concerns over the possible toxic consequences of mercury amalgam and prefer to place newer composite fillings. Other dentists pointed to the superior performance of amalgam fillings and raised questions over the safety and durability of composite materials. - May 07, 2007 - The Wealthy Dentist
New Television Ratings from Public Polling
Television Ratings for April 30 to May 6, 2007 from iTvRatings.com viewer members measurement sampling. The following is the first of a weekly TV ratings release by iTvRatings.com. iTvRatings.com is a free membership service offering the general public to vote for the shows that they watch. - May 07, 2007 - iTvRatings.com
Majority of Market Research Professionals Are Concerned with Online Survey Cooperation Rates
Eroding online survey rates jeopardize the research quality and business decisions made using online surveys, say industry professionals - May 07, 2007 - MarketResearchCareers
New Look for AVID Soccer
AVID Soccer has updated the look of their website and blog just in time for the first Shoot Out. The new look adds additional navigation and updates the site to the latest web standards. Send an email (mailto:marketing@avidsoccer.com) and let them know what you think. The AVID Training Ball... - May 05, 2007 - AVID Soccer Equipment Review
McKinley Marketing Partners Introduces Marketers for Hire
Interim Marketing Firm Adds Permanent Placement to the Business Model - May 05, 2007 - McKinley Marketing Partners
Common Sense Advisory Releases Ranking of Top 20 Translation and Localization Providers
“Ranking of Top 20 Translation Companies for 2006” is an update to the 2004 and 2005 rankings and is available at http://www.commonsenseadvisory.com/members/res_cgi.php/070502_Q_Top_20.php - May 05, 2007 - Common Sense Advisory
Lord Browne Not Alone - Half of UK Gay Workers Are Afraid to Come Out
Resigned CEO of BP, Lord Browne is in good company - half of all UK lesbians and gay men say they do not feel able be out as openly gay in the UK workplace. Out Now Consulting gay market research for Diva and GT magazines reveals the extent of the problem. - May 05, 2007 - Out Now
LRA Worldwide Hires Paul Bauman as a Project Director for its Quality Assurance Practice
LRA Worldwide, Inc., a leading consulting and research firm in the growing sector of Customer Experience Management (CEM), announced Paul Bauman has joined the firm as a Project Director in the Quality Assurance practice. Bauman brings nearly ten years of project management experience to LRA, with... - May 04, 2007 - LRA Worldwide, Inc.
Most Dentists Report Being Embezzled: The Wealthy Dentist Survey Results
Three out of five dentists report that employees have embezzled from their dental practices, according to a survey conducted by The Wealthy Dentist. Some thefts were relatively small or were caught quickly; others lasted for many years and added up to tens or even hundreds of thousands of dollars. It is clear that embezzlement is a major problem for dental offices. - April 27, 2007 - The Wealthy Dentist
Tourism and the Faroe Islands; the Catch-Up Game
The Faroes hosted an international travel convention at the weekend to boost much-needed tourism to the islands. - April 26, 2007 - Nordic eMarketing
AVID Soccer Training Special Programs
AVID Soccer is proud to announce the inclusion of three new programs: FA Soccer Star; Special Weapons and Tactics; Soccer Speed and Strength Training. Each of these programs is targeted at a specific player profile to evaluate and improve their skills. FA Soccer Star Certification The FA Soccer... - April 24, 2007 - AVID Soccer Equipment Review
Dentists See Insurance Companies as Enemies: The Wealthy Dentist Survey Results
Nine out of ten dentists see dental insurance companies as enemies rather than allies, according to a survey conducted by The Wealthy Dentist. In the eyes of the average dentist, insurance companies exist solely to turn a profit and have little or no interest in actually helping patients or doctors. However, insurance does bring patients in, and few dental practices have the option of not dealing with insurance companies. - April 21, 2007 - The Wealthy Dentist
Despite Growing Demand for Market Researchers, Offshoring Not Viewed as an Option for the Market Research Industry
Following only budgets, staffing in the market research industry has become a critical industry challenge with an increasing number of market research jobs to fill in 2007. And industry participants do not feel strongly that offshoring is a viable solution. - April 18, 2007 - MarketResearchCareers
Small Business Research Board (SBRB) Study: Health Care Costs Again Leading Concern of Small Business; Lower Revenue, Hiring Projections Cause Drop in Confidence Index
Regionally, small businesses in Northeast and Midwest most pessimistic according to SBRB report prepared in conjunction with International Profit Associates. Within the industry categories, confidence in Construction and Contracting sector continues to grow while “Food” business holds steady. Manufacturing and Transportation confidence indexes show significant declines. - April 10, 2007 - Small Business Research Board
Board Certification for Cosmetic Dentistry? Dentists Say No.
Dentists are opposed to cosmetic dentistry becoming a board-certified specialty, according to a Wealthy Dentist survey. Most already practice some form of cosmetic dentistry, and general dentists want to be able to continue to offer their patients cosmetic options. The 11% of dentists in favor of cosmetic credentials are concerned about the quality of care offered by some so-called "cosmetic dentists." - April 06, 2007 - The Wealthy Dentist
The Most Popular Branding Seminar
The record number of visitors gathered on March, 21, 2007 in WEC “Krokus Expo” (Moscow, Russia) at the speech of Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy. The auditorium, which was only meant for 110 persons, couldn’t seat 230 people that... - April 06, 2007 - Zarkin & Partners Brand Consultancy
Starr Tincup Wins New Client, 3n1 Promotions
Promotional product firm chooses Starr Tincup for new corporate website, brand strategy and infrastructure - April 05, 2007 - Starr Tincup
Starr Tincup Announces Launch of Website
B2B marketing firm promotes HR software and services clients through site - April 05, 2007 - Starr Tincup
Boise Salmon Creek PR Selected as Agency of Record by T's Drive-Thru Grocery of Idaho
T's Drive-Thru Grocery selected Salmon Creek Public Relations Inc. with offices in Vancouver, Washington - Portland, Oregon - Boise, Idaho as the agency of record for this new drive-thru grocery. T's was launched with one state of the art, big red barn drive-thru grocery store in Twin Falls Idaho... - April 04, 2007 - Salmon Creek Public Relations Inc.
Starr Tincup Bolsters Creative Services with Key Hire
Michele Roth joins marketing firm to extend creative services for HR software and services clients - April 03, 2007 - Starr Tincup
Que Lindo! Credit Union Agency Expands Services to Address Latino Market
Credit Union Marketing Agency, Andermahr & Company, has expanded its services to include Spanish language translation services and targeted cross-cultural marketing services for the commercial and financial industry. “It has been a long time coming,” said Andermahr CEO Anthony... - April 02, 2007 - Andermahr & Company
Intercultural Expert from U.C. Berkeley a Keynote Speaker at XMei’s U.S.-China HR Conference
Jihong Sanderson, a leading expert in globalization, technology management, and innovation for China, will be a Keynote Speaker at XMei International's U.S.-China HR Conference - April 01, 2007 - Xmei International
AVID Soccer Announces 2007 Shoot Out Schedule
AVID Soccer will host three head to head product comparisons in June (Balls), July (uniforms/kit), and August (boots). For the second year, AVID Soccer will present their Annual Awards in December. - March 30, 2007 - AVID Soccer Equipment Review
Dentists Opposed to Greater Independence for Dental Hygienists
The clear majority of US dentists are not in favor of allowing dental hygienists to practice independently. In a recent Wealthy Dentist survey, four out of five dentists voted against hygienists becoming independent practitioners. Though such a change may improve access to dental care for some Americans, the average dentist is more concerned about maintaining an adequate level of care. - March 29, 2007 - The Wealthy Dentist
LRA Worldwide Vice President of Marketing Zach Conen Appointed Adjunct Instructor at Northeastern University
Zach Conen, Vice President of Marketing for LRA Worldwide, Inc., was recently appointed as an adjunct instructor in the Sports Leadership program at Northeastern University. Conen will teach a graduate level course in Corporate Sponsorships in an online setting beginning in April of 2007; many of... - March 29, 2007 - LRA Worldwide, Inc.
iTvRatings.com Puts the Power of TV Ratings in the Fingertips of Every Viewer
Television viewers now have an opportunity to take control of TV Ratings. - March 23, 2007 - iTvRatings.com