Recent Headlines
Starr Tincup Bolsters Creative Services with Key Hire
Michele Roth joins marketing firm to extend creative services for HR software and services clients - April 03, 2007 - Starr Tincup
Que Lindo! Credit Union Agency Expands Services to Address Latino Market
Credit Union Marketing Agency, Andermahr & Company, has expanded its services to include Spanish language translation services and targeted cross-cultural marketing services for the commercial and financial industry. “It has been a long time coming,” said Andermahr CEO Anthony... - April 02, 2007 - Andermahr & Company
Intercultural Expert from U.C. Berkeley a Keynote Speaker at XMei’s U.S.-China HR Conference
Jihong Sanderson, a leading expert in globalization, technology management, and innovation for China, will be a Keynote Speaker at XMei International's U.S.-China HR Conference - April 01, 2007 - Xmei International
AVID Soccer Announces 2007 Shoot Out Schedule
AVID Soccer will host three head to head product comparisons in June (Balls), July (uniforms/kit), and August (boots). For the second year, AVID Soccer will present their Annual Awards in December. - March 30, 2007 - AVID Soccer Equipment Review
Dentists Opposed to Greater Independence for Dental Hygienists
The clear majority of US dentists are not in favor of allowing dental hygienists to practice independently. In a recent Wealthy Dentist survey, four out of five dentists voted against hygienists becoming independent practitioners. Though such a change may improve access to dental care for some Americans, the average dentist is more concerned about maintaining an adequate level of care. - March 29, 2007 - The Wealthy Dentist
LRA Worldwide Vice President of Marketing Zach Conen Appointed Adjunct Instructor at Northeastern University
Zach Conen, Vice President of Marketing for LRA Worldwide, Inc., was recently appointed as an adjunct instructor in the Sports Leadership program at Northeastern University. Conen will teach a graduate level course in Corporate Sponsorships in an online setting beginning in April of 2007; many of... - March 29, 2007 - LRA Worldwide, Inc.
iTvRatings.com Puts the Power of TV Ratings in the Fingertips of Every Viewer
Television viewers now have an opportunity to take control of TV Ratings. - March 23, 2007 - iTvRatings.com
Male Dentists Just as Caring as Female Dentists: The Wealthy Dentist Survey
According to recent survey results, most dentists do not feel that their gender affects their chair-side manner. Only 17% of dentists felt that women were, in general, more caring and nurturing to their patients than male dentists. Female and rural dental caregivers were most likely to find women more caring. - March 22, 2007 - The Wealthy Dentist
USA Network Partners with ElectricArtists for Digital Marketing Initiatives
USA Network, the number #1 network in basic cable has teamed up with ElectricArtists, a leading digital marketing and strategy agency to help promote its tentpole programs across new media platforms. ElectricArtists will be working on seven projects this year including The Starter Wife,... - March 22, 2007 - ElectricArtists
First Niagara Financial Group and LRA Worldwide Partner on Customer Experience Initiative
First Niagara Financial Group (NASDAQ: FNFG), a leading financial services company in New York State, has partnered with LRA Worldwide, Inc. on a “customer experience” initiative designed to maintain and enhance First Niagara’s stellar reputation for service within its target... - March 20, 2007 - LRA Worldwide, Inc.
What People are Really Watching on Television
iTvRatings.com has a unique method in placing Television Ratings in the fingertips of every TV viewer. - March 17, 2007 - iTvRatings.com
McKinley Rehires Staffing Industry Veteran Kristen Watson
Watson Returns to McKinley as Vice President of National Accounts - March 16, 2007 - McKinley Marketing Partners
Omega-3 Infused Food and Drinks Market to Reach $7 Billion by 2011, Says a New Report Available from ReportBuyer.com
Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the fast moving Omega-3 infused food and drinks market. “Omega 3 Fatty Acids and the U.S. Food and Beverage Market” forecasts that omega-3 fatty acids enhanced foods... - March 15, 2007 - Report Buyer
Four Out of Five Dentists Favor Universal Dental Licensure: The Wealthy Dentist Survey
The clear majority of American dentists want one license that would let them practice their profession in any of the 50 states. Only 16% of dentists surveyed support the current system of regional or state-by state licensure – and many of them live in states like Florida or California. - March 15, 2007 - The Wealthy Dentist
Enterprise Projects Represents Poet and Author, Aveila
NY Author Works With Enterprise Projects to Market, Release Works of Inspiration - March 14, 2007 - Enterprise Projects LLC
Starr Tincup Wins New Client, Metallect
Software risk management firm chooses Starr Tincup for marketing planning, research, infrastructure and programs - March 14, 2007 - Starr Tincup
C. Pitman Baker & Associates and Starr Tincup Form Strategic Partnership
Leading custom software developer and marketing firm join forces to enhance e-business services - March 12, 2007 - Starr Tincup
Starr Tincup Announces Launch of New Quimby McCoy Website
Preservation architecture firm receives increased web presence - March 09, 2007 - Starr Tincup
Parks Associates and EH Publishing Join Forces to Monitor Home Systems Integration/Installation Channels
Parks Associates and EH Publishing today announced a research alliance that combines their expertise in the home systems integration space to provide high-level data and analysis on the players, market dynamics, and future trends for this rapidly expanding channel. Current growth in the home... - March 08, 2007 - Parks Associates
LRA Worldwide CEO Rob Rush to Embark on Conference Speaking Tour
Rob Rush, a leader in the rapidly-growing consulting discipline of Customer Experience Management (CEM) and CEO of LRA Worldwide, Inc., will spend the latter half of March on the speaking circuit presenting LRA’s point of view on internal branding, experience design and innovation, among... - March 07, 2007 - LRA Worldwide, Inc.
Starr Tincup Flourishes with Additions to Copy Desk
Jennifer Huddleston and Lili Sananikone enhance firm’s copy desk. - March 07, 2007 - Starr Tincup
Starr Tincup Expands with Additions to Creative Services
Mitch Moore and Dwamian McLeish enhance firm’s ability to deliver innovative graphics and technology solutions - March 05, 2007 - Starr Tincup
Starr Tincup Partners with Equation Research
Robust market research firm enhances marketing mix - March 05, 2007 - Starr Tincup
McKinley Marketing Partners Named Woman-Owned Business Enterprise of the Year in D.C.
McKinley Marketing Partners was named Woman-Owned Business of the Year for the DC area during an awards breakfast with the Women President’s Education Organization on March 1st, 2007. McKinley was nominated by two of its major clients, AOL LLC and Freddie Mac. The award comes the same week... - March 03, 2007 - McKinley Marketing Partners
Toll Brothers’ Country Club Division and LRA Worldwide Develop Program to Measure & Improve the Club Member Experience
Toll Brothers, Inc. (NYSE: TOL; www.tollbrothers.com), the nation’s leading builder of luxury homes, has partnered with LRA Worldwide, Inc. to develop a program to comprehensively measure and improve the member and guest experience at the private clubs within its Country Club Division. - March 02, 2007 - LRA Worldwide, Inc.
Bad Customer Service Can Leave Your Company Feeling (Jet) Blue
In both large and small businesses throughout the world, customer service is the one constant that can make or break a company. The most coveted consumer for any company is one who maintains long-term loyalty, and a negative experience with a product or service can have a dramatic impact. As companies face increased pressure to maintain the bottom line in a global market, they face the dilemma of whether to spend money on improving customer service or cut costs and risk losing customers. - March 01, 2007 - National Business Research Institute, Inc
Starr Tincup Acquires New Client, VeriTask Software
Marketing firm acquires new client that provides software solutions for business management - February 23, 2007 - Starr Tincup
Got Invention? Patent Holders Seminar Feb. 27th in Atlanta
A free educational seminar for qualified individuals and companies holding patents or pending-patent applications on how to make the most of intellectual property is to explain the commercialization process on Tuesday, February 27, 2007, at the Westin Peachtree Plaza Hotel in Atlanta, Georgia. Advance registration is required. - February 14, 2007 - Millennium Marketing Group
2006 Cline Scuba Diving Research Report Show Businesses Up 9.6%
William Cline is pleased to release the results of the 2006 year-end study of all sectors of the dive industry, with primary focus on the USA market. The survey, conducted each quarter for over two years running, reports on dive retailers, independent scuba instructors, dive resorts, and... - February 10, 2007 - Cline Group Advertising
Nordic eMarketing Invited to Send Second Speaker to SES London
Director of Internet Consultation is Nordic eMarketing’s second executive invited to speak at the Search Engine Strategies Conference and Expo 2007 in London, England. - February 07, 2007 - Nordic eMarketing
LRA Worldwide Senior Consultant Shannon Pruce Speaks at Duke University
Shannon Pruce, a Senior Consultant for LRA Worldwide, Inc., addressed a group of undergraduates and alumni at Duke University last week. Pruce, a Duke alumnus, works primarily with hotel and lodging accounts in LRA’s Quality Assurance practice. Her speaking engagement at Duke took place on... - February 06, 2007 - LRA Worldwide, Inc.
CPDA Announces Dates for PLM Road Map 2007
Collaborative Product Development Associates (CPDA), a provider of critical analyses for PLM decisions, announces that its conference PLM Road Map™ 2007 will take place on September 19 – 20, 2007. The event will be held at The Inn at St. John’s, Plymouth, Michigan. Join Donald H. - February 02, 2007 - CPD Associates
HosTest.net: Almost Half of Web Hosts Fail in Providing Efficient Customer Support
Auditing and market research firm HorMart has revealed the results of its web hosts’ customer support survey at www.hostest.net/Survey. While 16 percent of the web hosting providers met excellent customer support standards, another 46 percent of the web hosts were unable to deliver an... - February 02, 2007 - HorMart Ltd.
LRA Worldwide Hires Alan MacFarland as Vice President of Human Resources
LRA Worldwide, Inc., a leading consulting firm in the growing sector of Customer Experience Management (CEM), has hired Alan MacFarland as Vice President of Human Resources. MacFarland brings 25 years of experience in Human Resource management to LRA, boasting a proven track record of maximizing... - January 31, 2007 - LRA Worldwide, Inc.
Icelandic Internet Marketing Firm Invited to Speak at London’s Search Engine Strategies Conference
Nordic eMarketing’s Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England. - January 30, 2007 - Nordic eMarketing
Nordic eMarketing Announces the Launch of Hotel Keflavik’s New Web Site, www.hotelkeflavik.is
Nordic eMarketing, the leading internet marketing and search engine optimization company in Iceland, is pleased to announce the launch of a new web site for Hotel Keflavik. - January 30, 2007 - Nordic eMarketing
Starr Tincup Vice President’s Management Skills Aid in Delivering Metrics to Clients
Starr Tincup highlights Shawn Franklin’s marketing and client management skills. - January 25, 2007 - Starr Tincup
Salmon Creek PR Signs Best Selling Author & Pet Radio Host Tracie Hotchner
Tracie Hotchner million-copy bestselling author, Cat Chat™ Host on Martha Stewart Living Radio and Host of Dog Talk® on NPR Signs with Salmon Creek Public Relations of Portland Oregon and Boise Idaho. - January 23, 2007 - Salmon Creek Public Relations Inc.
Underdog Partners Opens Events Division in Chicago, Names Hughes to Head Up Office
Shawn Hughes joins Underdog Partners as Director of Event Marketing for new Chicago office. - January 23, 2007 - Underdog Partners
Underdog Partners Expands Team
Two of the newest Underdog Partners employee’s Suzanne Arbeit and Rafael Bahamon are welcome addition to growing company. - January 20, 2007 - Underdog Partners
Starr Tincup Lures Record Label Professional to B2B Marketing
Dan McCarron moves away from music industry to establish career in B2B marketing. - January 19, 2007 - Starr Tincup
Starr Tincup’s Focus on Organic SEO Innovation Aligns with Emerging Trends
B2B marketing firm anticipates higher SEO spending in 2007. - January 18, 2007 - Starr Tincup
Piribo Launches Report Buyer Online Business Information Store
ReportBuyer.com caters for mid-cost business report purchasing. - January 17, 2007 - Report Buyer
Starr Tincup Vice President Promoted to New Role within Firm
Marketing firm vice president Jose Guerra takes on new position to ensure client and employee satisfaction. - January 17, 2007 - Starr Tincup
Rob Rush, CEO of LRA Worldwide, to Participate in Thought Leader Panel at Frost & Sullivan Executive MindXchange Event
Rob Rush, a leader in the rapidly-growing consulting discipline of Customer Experience Management (CEM) and CEO of LRA Worldwide, Inc., has been invited to participate in the 8th Annual Sales & Marketing 2007, West; a Frost and Sullivan Executive MindXchange. He will be speaking as part of a... - January 12, 2007 - LRA Worldwide, Inc.
Starr Tincup Triathalon Team Completes Third Month of Training and Fund Raising
Team prepares for triathlon and raises money to help fund blood cancer research, education and patient services - January 11, 2007 - Starr Tincup
IPA SBRB Study: Transportation Companies in Gear for Healthy 2007 Start; Owners, Operators “Most” Optimistic About Business Prospects
Forecast for higher revenues to be challenged by concerns about energy and fuel costs as well as health care expenses, taxes and costs for materials. - January 10, 2007 - Small Business Research Board
IPA SBRB Study: Food Service Companies Cautiously Optimistic about Economy, But Most Still Looking for Revenue Increases
Costs for health care and taxes along with expenses for energy and fuel considered leading concerns. - January 10, 2007 - Small Business Research Board
Business in Italy
Start a solid business in Italy: analyze the market and investment opportunities with the help of a local strategic marketing company. - January 08, 2007 - E-Business Consulting
Construction / Contractor Industry Confidence Rebounds 11 Points to 42.04: Owners, Managers Project Greater Optimism
General economy, cost of materials, interest rates three top concerns. Reducing expenses leading priority for 2007 - December 30, 2006 - Small Business Research Board