Recent Headlines
Within Direct Marketing Services
Supporting the Troops: PostcardMania Prints 50,000 Postcards for ‘Postcards From Home’ Program
PostcardMania joins US 103.5’s “Postcards From Home” program to bring holiday wishes from Tampa Bay citizens to the troops overseas. - December 11, 2006 - PostcardMania, Inc.
Direct Mail Marketing Enterprise Wins Web Marketing Association’s 2006 WebAward
Fastest growing direct mail marketing firm in USA wins web award for outstanding achievement in website development. - December 11, 2006 - PostcardMania, Inc.
PlattForm Wins 4 MarCom Awards
PlattForm, an all-encompassing advertising agency specializing in creative solutions for higher education and the U.S. military, was awarded 4 MarCom Awards for excellence in public relations, photography, design and interactive work. - December 09, 2006 - PlattForm Higher Education
mWAMe Launches Groundbreaking Offers-to-Mobile Service
Internet start-up, mWAMe, has launched a groundbreaking offers-to-mobile service, the first of its kind anywhere in the world. Going live in time for Christmas, www.mWAMe.com sends company and big brand offers (promotions, codes, vouchers) to the mobile phones of registered users via Wireless... - December 09, 2006 - mWAMe Ltd
New Talent Joins the Underdog Partners’ Team
Sue Czark and Mark Hopkins bring artistic ability to further Underdog Partners’ creative focus. - December 08, 2006 - Underdog Partners
Free Mortgage Leads Generated from the Just Released Requesting Referrals Marketing System
Mortgage Industry Marketing firm Independence Marketing Systems and Solutions, (IMSS) has announced the release of its mortgage leads producing, Requesting Referrals Marketing System. Requesting Referrals Marketing System is a digitally downloadable E-book that delivers an easy to understand... - December 08, 2006 - Independence Marketing Systems and Solutions
Pinch of scratch, Dash of Rock - It Creates a Recipe for Success - Cuisinart Canada Hires Agencies for Public Relations Push
Cuisinart, a name synonymous with cooking and food preparation, wants to promote brand awareness and stimulate sales with the development of a new public relations campaign. scratch has been hired to develop and execute this campaign for the Canadian market. The agency also handles the Waring PRO... - December 07, 2006 - scratch
PlattForm Creates Philanthropic Web Site
PlattForm, an all-encompassing advertising agency specializing in creative solutions for higher education and all branches of the U.S. military, has created a Web site with information about its philanthropic endeavors. - December 07, 2006 - PlattForm Higher Education
Innovative Podcast Campaign Garners Marketing Gold for Online Ad Agency
Groundbreaking online advertising agency Cheap TV Spots is bestowed with the Gold Award by the 2006 MarCom Creative Awards, for an innovative podcast website campaign. The winning entry, "Taste the Noise," is a three-commercial TV campaign introducing a podcasting web destination for the age 12-34 market. The honor affirms the agency's solid ability to execute an orchestrated campaign for an internet start-up on a budget. - December 05, 2006 - Academy Leader, Inc.
Underdog Partners Wins Four MarCom Awards
Consumer-centric marketing agency celebrates one-year anniversary with major recognition. - December 02, 2006 - Underdog Partners
12 Ways to Relieve Shopping Stress and Get Better Customer Service During the Holidays
The I-Hate-Shopping "Queen" offers 12 tips in a downloadable e-book to help those frustrated with shopping during the holidays ease their stress. From June Van Klaveren, the I-Hate-Shopping "Queen." - December 01, 2006 - Compelling Communications
WorkCenter CRM by vForms Appoints Independence Marketing Systems and Solutions as an Authorized Reseller
Mortgage Industry Marketing firm Independence Marketing Systems and Solutions, (IMSS) has announced its appointment by vForms of Redmond, WA as an authorized reseller of it popular WorkCenter CRM software. WorkCenter is a feature rich, yet easy to use Contact Management Solution designed... - November 30, 2006 - Independence Marketing Systems and Solutions
Holy Cow Branding Inks Deal With Biz IT Pro
Triangle Advertising Agency Signs On IT Firm - November 29, 2006 - Holy Cow Original Branding, Inc.
Scratch Develops W.O.M. “Word of Mom” Campaign for Cuisinart Canada
Cuisinart and urbanmoms.ca join together for innovative “Word of Mom” campaign developed by Toronto-based agency, scratch. - November 29, 2006 - scratch
Independence Marketing Systems and Solutions Partners with Credit Report Atlas
Mortgage Industry Marketing firm Independence Marketing Systems and Solutions, (IMSS) has announced its partnership with the Credit Report Atlas of San Diego, CA. Acting as an independent contractor IMSS will promote and distribute all products and services offered by the full service credit... - November 28, 2006 - Independence Marketing Systems and Solutions
PostcardMania Reveals Coveted "Direct Mail Secrets" on a Free Teleseminar for the Mortgage Industry
Leader in direct mail industry will impart marketing secrets to mortgage industry to help offset changeable and fluctuating market trends in order to forecast expansion. - November 27, 2006 - PostcardMania, Inc.
Championship Wrestling Experience Selects Ideas Squared for Branding & Marketing
The CWE will launch as the Southeast's largest independent professional wrestling territory. - November 27, 2006 - Ideas Squared
Independence Marketing Systems and Solutions Partners with Lead Management Group
Mortgage Industry Marketing firm Independence Marketing Systems and Solutions, (IMSS) has announced its partnership with the Lead Management Group of St. Louis, MO. Acting as an independent contractor IMSS will promote and distribute the targeted direct marketing campaigns produced by the Lead Management Group. - November 24, 2006 - Independence Marketing Systems and Solutions
Independence Marketing Systems and Solutions Announces Partnership with Mortgage Leads Provider GetLeads Network
Mortgage Industry Marketing company Independence Marketing Systems and Solutions (IMSS) has announced its partnership with GetLeads Network Inc. of San Diego, CA. IMSS will promote and distribute mortgage marketing campaigns and mortgage leads produced by GetLeads Network as an independent... - November 23, 2006 - Independence Marketing Systems and Solutions
Maximize your R.O.I. with Digital Communication Campaigns
Today the on-line advertising boom (+50% vs. a 2005 and medium investments of € 72,000), pushes the enterprises to move through innovative sales and marketing business strategies and through new media mix plans. The companies understood the objective to increase their market visibility... - November 22, 2006 - E-Business Consulting
Independence Marketing Systems and Solutions Launches Website to promote its Mortgage Marketing Products and Services Online
Mortgage Industry Marketing company Independence Marketing Systems and Solutions, (IMSS) recently launched its website to gain the needed presence online to continue expanding its customer base of mortgage brokers and lenders. IMSS has been recognized as an innovator in its approach to supplying... - November 22, 2006 - Independence Marketing Systems and Solutions
Ethnic Business Awards 2006 Winners Announced at the Sydney Opera House
The Ethnic Business Awards were created by Mr Joseph Assaf, to recognise the contribution of migrants to Australian Business. They have since become one of the longest running awards in Australia, which is a testament to their success and prestige. This year's winners were migrants from Italy, Sweden, South Africa and Macedonia, who all now proudly call Australia home. - November 20, 2006 - Etcom [Ethnic Communications]
PlattForm Wins Six Aurora Awards
PlattForm, an all-encompassing advertising agency specializing in creative solutions for higher education and all branches of the U.S. military, was honored with six Aurora Awards for excellence in video production. - November 18, 2006 - PlattForm Higher Education
Expedite Direct Mail & Fulfillment Welcomes Susan Ott, Greg Lincoln
Expedite Direct Mail & Fulfillment, a leading Minnesota direct mail company, announces the addition of Susan Ott as sales representative and Greg Lincoln as account manager. Ott comes to Expedite with over 20 years experience in the direct marketing industry. Most recently she was manager... - November 18, 2006 - Expedite! Direct Mail & Fulfillment
EGEE Media, LLC Announces the Release of BestCCard.com
EGEE Media, LLC, a new media publishing and technology company, today announced the immediate release of BestCCard.com. BestCCard.com is an online marketplace focused on delivering the best credit card offers to consumers. BestCCard.com currently features over 100 credit card offers for individuals... - November 16, 2006 - EGEE Media, LLC
Marketing White Paper Explores Common B2B Sales and Marketing Pitfalls
Starr Tincup provides B2B firms with sustainable strategy techniques to decrease costs and increase lead generation. - November 15, 2006 - Starr Tincup
Back by Popular Demand: Webinar on Generating Mortgage Leads Using Pay Per Call Advertising on November 16th
Integrated Direct LLC and Integrated Interactive LLC, independent direct marketing and interactive marketing agencies, announced today that they will host a 2nd Free webinar on pay per call marketing for mortgage companies on November 16th at 12pm EST. In the growing pay per call space,... - November 14, 2006 - Integrated Worldwide
Worldwide Execs Tell Banks to "Show Me the Money!" Well, not Exactly.
Doremus, the communications company that understands the business of business, and the Financial Times, have partnered for the fourth year to study 723 C-Level and senior level executives in North America, Europe and Asia. Majority of worldwide execs say “ideas are... - November 10, 2006 - Doremus
Doremus and Financial Times Find Potential Problems Lurking for Investment Banks
Doremus, the business commications company, and the Financial Times, partnered for the fourth year in a row to study 723 C-Level and senior level executives in North America, Europe and Asia. - November 10, 2006 - Doremus
Institutional Investors Tell Doremus that Corporate Advertising Can Be the "Overheard Conversation" About a Company
According to a recent Doremus study with portfolio managers and equity analysts, corporate advertising may indirectly become part of the "overheard conversation" about a particular company. - November 10, 2006 - Doremus
Ethis vs. Money - Worldwide Execs Say Decision Making More Complex than Ever
Doremus, the business communications company, and the Financial Times, learned from worldwide senior executives that the value equation for decision making today goes beyond price and quality. - November 10, 2006 - Doremus
Doremus Hires Michael Litchfield as VP, Director of Interactive Media
Doremus San Francisco, the West Coast office of the business communications company that uncovers deeper insights which make the complex compelling, has hired Michael Litchfield (40), to lead its strategic and creative efforts for all interactive media. As a 16-year veteran of interactive... - November 10, 2006 - Doremus
Picking Stocks Today is Where Heroes are Made... and Broken
Doremus, the communications company that understands the business of business, has conducted interviews and focus groups with portfolio managers and equity analysts to ascertain how their jobs have changed. The ongoing study began six years ago. However, in recent years the groups in the study... - November 10, 2006 - Doremus
New Do-Not-Mail List Gives Consumers a Choice
A new national do-not-mail list at www.directmail.com lets consumers decide what kinds of mail they do or do not want to receive. Signing up is easy and free. - November 10, 2006 - DirectMail.com
Starr Tincup Triathlon Team Completes Second Month of Training and Fund Raising
Team prepares for triathlon and raises money to help fund blood cancer research, education and patient services. - November 10, 2006 - Starr Tincup
Back to Bonuses: Uncapped Commission Key to New Mobile Software Reseller Programme
Leading mobile messaging company, Dynmark International, launches an extensive new reseller programme today. Resellers gain access to Dynmark’s full range of applications and services: its award winning e-txt range of mobile messaging and data publishing applications, and its newest plug-in... - November 07, 2006 - Dynmark International Limited
LeadBridge Partners at Forefront of Outsourced Strategic Account Lead Generation Trend for Early Stage Software Companies
LeadBridge Partners Reaches Customer Milestone. 5 Customer Wins in Q3 Supports Growing Trend of Outsourced Lead Generation. - November 05, 2006 - LeadBridge Partners LLC
PlattForm Wins Web Marketing Association Award
For the second time this year, PlattForm was recognized for a user-friendly web site it created for Pinnacle Career Institute (PCI). The site, www.pcitraining.edu, was recently awarded the Advertising Standard of Excellence and the Education Standard of Excellence WebAwards from the Web Marketing... - November 03, 2006 - PlattForm Higher Education
Starr Tincup Marketing Firm Principal Leads Local Non-profit Organization
Principal becomes president of board of directors for non-profit organization. - November 01, 2006 - Starr Tincup
Starr Tincup Acquires New Client, Birkman International, Inc.
Marketing firm acquires new client that serves HR sector. - October 27, 2006 - Starr Tincup
Texting Improves Your Health Service
Health centres are among the many organisations realising the effect SMS text messaging can have in managing large bodies of staff and customers. - October 25, 2006 - Dynmark International Limited
Starr Tincup Methodology Becoming New Best Practice for B2B Firms
Marketing firm’s focus on Internet marketing aligns with emerging trends. - October 25, 2006 - Starr Tincup
RewardStream Enhances Marketing Measurement with Release of Lifecycle Marketing Platform Version 4
RewardStream Inc., a leading marketing technology provider for loyalty and reward programs, today releases an upgraded version of the Lifecycle Marketing Platform. - October 12, 2006 - RewardStream Inc.
PlattForm Nominated for Emmy
PlattForm, an all-encompassing advertising agency specializing in creative solutions for higher education and all branches of the U.S. military, has been nominated for its first regional Emmy. - October 11, 2006 - PlattForm Higher Education
Starr Tincup Triathlon Team Completes First Month of Training
Team prepares for triathlon to raise money to help fund blood cancer research, education and patient services. - October 10, 2006 - Starr Tincup
Starr Tincup Vice President’s Ability to Retain Relationships with Major Clients is Key Asset to Firm
Marketing firm highlights Kevin Mangum’s ability to maintain long-term, successful client relationships. - October 09, 2006 - Starr Tincup
Ballantine Features SourceMedia's American Banker in Direct Marketing Case Study
American Banker's successful test of a faux label was recently featured in Ballantine's monthly direct mail newsletter. - October 07, 2006 - The Ballantine Corporation
Cheap TV Spots Not in Talks to Acquire Spot Runner
Revolutionary online discount TV and radio advertising agency Cheap TV Spots today dispelled rumors circulating the blogosphere that it is in talks to acquire rival Spot Runner. Differences in services are discussed, along with notes on future company plans. - October 02, 2006 - Academy Leader, Inc.
Starr Tincup Proves Ability to Market Successfully for Diverse Clients
Successful campaign demonstrates ability to move outside of usual HR, manufacturing or enterprise software and services clients. - October 02, 2006 - Starr Tincup
Starr Tincup Contributes to Freedom Day Community Service Event
Firm offers marketing expertise for charity. - September 29, 2006 - Starr Tincup