Recent Headlines
Within Direct Marketing Services
Ideas Squared Principal Jay Joyce Elected to Greater Carolinas Red Cross Board of Directors
Ideas Squared Principal Jay Joyce has been elected to Greater Carolinas Red Cross Board of Directors. In this elected position, Joyce will be responsible for chairing the Chapter's Marketing Committee. - June 19, 2006 - Ideas Squared
Find Your Own King or Queen, Date a Poker Player
PokerFaces.net gets renovated and re-launches as a unique dating site for poker players. This marrying of the 2 ideas creates a clever niche dating site where players can play poker and find love at the same time. - June 12, 2006 - Lady Luck Media Ltd
CustomerFunding.com, Inc. / Ideal Auto Marketing Announce Corporate Headquarter Relocation
CustomerFunding.com, Inc. announce their Corporate Headquarter expansion and relocation from 8930 South Beck Ave, Suite 112, to 914 South 52nd Street, Tempe, AZ, 85281. - June 07, 2006 - CustomerFunding.com, Inc.
Ballantine Announces Addition of 1-to-1 Marketing Solutions
The Ballantine Corporation, a New Jersey based direct mail company, has added the power of personalized 1-to-1 marketing to its roster of direct marketing solutions through the formation of a strategic alliance with direct marketing specialists DME in Daytona Beach, FL. Ballantine expects to bring its clients the same level of cross-media marketing excellence that DME has helped pioneer in today’s boom of digital print and 1-to-1 communications. - June 03, 2006 - The Ballantine Corporation
Charlotte's Gladiator Network Services Selects Ideas Squared as their Agency of Record
"We will be developing the Gladiator brand and orchestrating the entire launch of this new city-wide wireless Internet resource including print and web design, plus an extensive advertising campaign," said Ideas Squared Jay Joyce." The principles have a terrific business plan and are not afraid to step out and lead this wireless Internet services market targeting neighborhood communities." - May 27, 2006 - Ideas Squared
Direct Mail Provider Now Offering Services Directly to Auto Dealers
Computer Mailing, Inc., a direct mail printing company that has been providing direct mail fulfillment for the largest automotive marketers in the country for almost 20 years now has their own automotive marketing division – Direct Drive Marketing. By offering services directly to... - May 25, 2006 - Direct Drive Marketing
The Big Smoke’s Last Big Smoke - scratch is Throwing a Huge Party “Celebrating the Cigar” in Downtown Toronto
Canada’s five leading cigar distributors have united together to throw a bash of epic proportions. At the stroke of midnight on May 30th, 2006, Ontario will become a smoke-free environment. Due to a significant overhaul of workplace legislation, smoking will be no longer allowed indoors at... - May 09, 2006 - scratch
Rosetta Stone® Selects Dovetail to Provide Marketing Database Development and Services
Rosetta Stone has selected Dovetail to develop, host, maintain and provide access for their marketing database. The Dovetail solution will enable Rosetta Stone to easily and effectively use their data for direct marketing. Rosetta Stone is the #1 language-learning software in the world, used... - May 05, 2006 - Dovetail
The Skin Cancer Foundation Chooses Ballantine for Print Projects
The Skin Cancer Foundation has chosen The Ballantine Corporation for recent print projects. The most recent project, a self-mailing order form, was used to promote two of The Skin Cancer Foundation’s publications. - May 03, 2006 - The Ballantine Corporation
“Scratch”ing the Surface to Tackle Children’s Literacy
scratch is delighted to be involved in the development of marketing and collateral material for this worthy cause. The Stephen Leacock Foundation for Children provides an invaluable service to support the needs of Canada’s disadvantaged youth. The Foundation is dedicated to funding programs... - May 02, 2006 - scratch
Timothy’s Goes to Scratch - Canadian Coffee Retailer Turns to Emerging Agency to Celebrate 30th Anniversary
Canada’s specialty coffee retailer, Timothy’s World Coffee, has solicited scratch to administer its 30th Anniversary sweepstakes and develop the promotion’s online component. The instant win and online sweepstakes for Timothy’s will offer consumers a chance to win a multitude of “Thrilling” prizes. - May 02, 2006 - scratch
Frigidaire and Masi Raise a Glass to Summer Grilling - “Grilling Italian Style” Promotion Gives Consumers Chance to Win New Stainless Steel Outdoor Grills
Frigidaire, a brand of Electrolux Major Appliance Canada, has launched a new national “Grilling Italian Style” Sweepstakes with MASI, Canada’s number one selling wine. Promoted in liquor stores across the country, the sweepstakes will give consumers the opportunity to enter to win one of ten new Frigidaire 30” stainless steel outdoor gas grills. - May 01, 2006 - scratch
Bioscience Companies Identify Sales Prospects Receiving NIH Funding for Biomedical Research
Each year, the National Institutes of Health (NIH) funds tens of thousands of new biomedical research projects, conducted at a variety of research institutions. NIH maintains an online database of all funded projects, called CRISP, or Computer Retrieval of Information on Scientific... - May 01, 2006 - ITB Design Ventures
Santa Ana Star Casino Selects Dovetail to Provide Marketing Database Development and Services
Santa Ana Star has selected Dovetail to develop, host, maintain and provide access for their marketing database. Santa Ana Star’s direct marketing agency, G.A Wright Marketing Inc., brought Dovetail in to enable Santa Ana Star to easily and effectively use their data for direct marketing. - April 21, 2006 - Dovetail
Winn Technology Group Realizes 34% Growth in Q1
Winn Technology Group announces that it has grown by 34% for the first quarter of 2006. - April 15, 2006 - Winn Technology Group
Take a Moment with Frigidaire - New campaign explores the emotional bond between consumers and their appliances
Frigidaire Canada has launched a new “Frigidaire Moments” on-air campaign that speaks to the emotional connection consumers have with their appliances. Developed for Frigidaire Canada by scratch, the two 30-second spots are the on-air component of a national print initiative launched this January and mark the first ever television campaign for Frigidaire worldwide. - April 03, 2006 - scratch
Frigidaire Takes Canadians from Front Load to Front Row - New Sweepstakes Offers Consumers Front Load Laundry Sets & Front Row Seats
Frigidaire Canada has launched the “Front Load 2 Front Row” sweepstakes – a new promotion aimed at rewarding consumers across the country with tickets to 1 of 3 Front Row Prize Packs. With no purchase necessary, consumers can enter to win prize packs that include the tickets to “Lord of the Rings” in Toronto, “The Grand Prix of Canada” in Montreal, or “Cirque du Soleil – Varekai” in Vancouver. The world leader in front load laundry also will provide three Frigidaire front load laundry sets as other prizing. - March 23, 2006 - scratch
Spanishpromotions: Spain in a Click
The digital platform spanishpromotions.com, managed by the company Briggs International Consulting achieved its best results as regards its number of visitors during last December, confirming the rising trend it experienced during the second half of the year - March 21, 2006 - Briggs International Consulting
Holy Cow is Driving The Mortgage Bus
The revolutionary new service, The Mortgage Bus, inks deal with Holy Cow. As agency-of-record, Holy Cow partners with The Mortgage Bus to create a strong brand paired with motivating publicity. - March 16, 2006 - Holy Cow Original Branding, Inc.
Winn Technology Group Generates 468 Event Registrations in One Week
Winn Technology Group is pleased to announce that it has generated 468 event registrations on behalf of a client in just over one week's time. - March 08, 2006 - Winn Technology Group
Holy Cow Celebrates Awards from Triangle ADDY Competition
North Carolina-based agency wins prestigious awards. - March 04, 2006 - Holy Cow Original Branding, Inc.
Holy Cow Supports Local Charity with Logo Donation
North Carolina-based branding agency donates to help local women's center. - March 02, 2006 - Holy Cow Original Branding, Inc.
ProvenPowerful.com Breaks Internet Marketing Barriers
Unique marketing firm caters to small businesses. - March 02, 2006 - ProvenPowerful.com
Dovetail Releases New Version of the Dovetail® Application
Dovetail releases new version of the Dovetail® Application that includes a new intuitive and powerful analysis feature. - February 15, 2006 - Dovetail
Frigidaire Makes Life Easier for Canadians - New Sweepstakes Offers Consumers Time-saving Appliances & Services of Gourmet Chef, Personal Organizer and More
Frigidaire Canada has launched the “Making Life Easier” sweepstakes – a new promotion aimed at making life easier for consumers across the country. With no purchase necessary, consumers can enter to win prize packs that include the services of a gourmet chef, professional landscaper, personal organizer, or top-notch housekeeper as well as time-saving Frigidaire appliances. - February 10, 2006 - scratch
Generation5 Appoints Another Partner for G5 MWM Automatic Predictive Analytics Software Suite
Generation5's award winning Automatic Predictive Analytics Software Suite G5 MWM is gaining market share through experienced and capable partners like First Light Business Intelligence LLP. - February 08, 2006 - Generation5 Mathematical Technologies, Inc.
Frigidaire Appliance U Now Accepting Applicants - Employees and Dealers Can Earn a Degree in their Spare Time
Frigidaire Canada has joined the hallowed halls of academia with the launch of Frigidaire Appliance University – a new eLearning program designed to give employees and key sales partners the opportunity to learn all about Frigidaire and Electrolux’s quality appliances and innovative... - February 06, 2006 - scratch
Two Years of Growth and Success for Seigradi Plus a New Website
Seigradi, a public relations and marketing communication agency, is presenting its new website and uses the opportunity take stock of two years’ work. - January 27, 2006 - Seigradi
Smartads Launches MyFamilyLiving.com - Ezine Article Directory
Smartads proudly announced the launch of its new ezine article submission website geared towards helping author’s all around the world to expose their articles and their companies even further. "Smartads.info will soon be changing to accommodate this new directory of ours. Our goal is... - January 26, 2006 - Adcidia™
New Software Utility Makes Identity Theft Virtually Impossible
Introduction of New security software for personal information storage. - January 25, 2006 - BMC International
“The Naked Wine” Interactive, Short Film Premieres; Personifies the Social and Emotional Sides of Wine. From Roessler Cellars and Masters Wines.
Wine Direct Marketing can have as Much Personality as the Product: “The Naked Wine” short film allows viewers to participate in the plot, choosing alternate endings as well as collaborating with friends to solve a mystery. Sponsored by Roessler Cellars and created by Masters Wines, the program introduces a new style to conveying the attributes of wine, as New Yorkers can now purchase directly from wine producers. It can be seen at www.masters-wines.com/direct/nakedwine . - January 24, 2006 - Masters Wines
Holy Cow Named Agency of Record for Sharon Hill International
Full-service creative agency provides services for international business etiquette training and professional speaking firm, Sharon Hill International. - January 24, 2006 - Holy Cow Original Branding, Inc.
Smartads Launches www.PRArticle.com - Press Release Directory
Smartads proudly announces the launch of its new press release news & article directory. PRArticle.com is geared towards helping company’s world wide to get their press release message out to the internet public. "In an effort to keep up with the internet marketing industry, we... - January 22, 2006 - Adcidia™
Smartads Launches SmartadsAdvertisingNetwork.com - Business Directory
Smartads proudly announced the launch of its new world business directory website geared towards helping companies all around the world to expose their business further online. - January 05, 2006 - Adcidia™
TSM Direct Delivers Release 5.0 of its CRM Solution for Direct Marketing
New CRM solution released for Direct Marketing based on input of over 600 clients across multiple industry sectors. - January 04, 2006 - InitioStar
Andermahr & Company Elects New President/CEO
Anthony Mannor has been named the new President/CEO of Andermahr & Company. Andermahr & Company, a marketing and advertising agency located in Stockton, California for 25 years, has been providing effective, target driven marketing to clients from coast to coast. Mr. Mannor has a proven record with 14 years of creating effective marketing campaigns and strategies for the global market with over 45 regional and national awards to his credit. - December 15, 2005 - Andermahr & Company
Advanced Business Group, Inc., The Responsible Printer®, Adapts to the Shift in Demand for Business Services in the Heart of Manhattan
The business marketplace trends are shifting: the need for varied and customized business services increases and concerns about the impact of business choices on the environment grow. Advanced Business Group, Inc., is proud to announce the acquisition of a new Heidelberg Printmaster Plus, which will assist the company in adapting to changing business demands and introducing the ability to provide environmentally-friendly printing products. - November 28, 2005 - Advanced Business Group, Inc.
scratch retains Jennifer Miklasz as an Account Specialist
scratch is pleased to announce the hiring of Jennifer Miklasz as an Account Specialist at the full service agency. Jennifer brings a wealth of front-line promotional experience to scratch. Her past experience includes senior account management roles at B Street Communications, Quadrant Marketing, Vickers & Benson, and Communiqué. - November 10, 2005 - scratch
Generation5 Will be Demonstrating Data Mining Applications in Healthcare at the OHA HealthAchieve 2005 Show
Generation5, developer and supplier of G5 MWM data mining, predictive analytics and decision support solutions for the industry will be demonstarting specific Healthcare solutions for improved patient care, cost cutting in supply management and advanced diagnostics at the OHA HealthAchieve 2005. - October 27, 2005 - Generation5 Mathematical Technologies, Inc.
scratch’s New Partnerships Round Out Growing Agency
scratch has found not one, but two media organizations to deliver superior planning and buying services for its clients. By retaining Mediarite Targeted Marketing and McIlroy & King Communications, scratch believes it has partnered itself with two organizations that can bring the required expertise and depth to their current service offering. - October 21, 2005 - scratch
Frigidaire and scratch Spice Up Marketing Team with Palette PR
Frigidaire Appliances and their marketing agency of record, scratch, are pleased to announce that they’ve just signed Palette Public Relations to provide PR, media relations and product launch services for the appliance brand. - October 21, 2005 - scratch
Smaller Businesses Embracing Mobile Marketing and Reaping Rewards - Survey
Leading online SMS provider Textalert.com reports on survey results. More than one-third of SME’s say they intend using SMS to reach their customers. 77% of those using SMS report increased revenue. Textalert launch free SMS marketing guide. - October 08, 2005 - Textalert
How to Make a Great Dressing from scratch?
scratch is pleased to have been formally awarded the Renée’s Gourmet account. scratch will handle all promotional, digital, and event activity for Canada’s #1 refrigerated salad dressing. The formalization of the relationship between Renée’s Gourmet and scratch comes on the heels of several succesful programs executed by scratch. - September 21, 2005 - scratch
scratch Getting Fresh with Renée’s Gourmet!
scratch has developed a fresh new on-line contest for Renée’s Gourmet. With a total prize value of over $50,000, The Fresh from the Fridge Sweepstakes allows participants to get fresh this Fall with a chance to win one of three complete Frigidaire Stainless Steel Kitchens. Participants also have a weekly chance to win Frigidaire appliances and a daily chance to win Renée’s Gourmet products. - September 21, 2005 - scratch
Frigidaire Hires Scratch to Put Dent in Marketing
Frigidaire Canada is pleased to formally award Agency of Record status to scratch. The full-service agency will handle all of the marketing communications and promotional activity for Canada’s premier home appliance manufacturer. A branding and communication specialist, scratch will oversee, develop, and execute the many exciting programs that Frigidaire has planned for the rest of the year and into 2006. The formalization of the relationship between Frigidaire and scratch comes on the heels of several successful promotions in conjunction with other marketing partners of scratch. - September 21, 2005 - scratch
Smartads & Things Digital Launches Article99 - Ezine Article Directory
Hamilton, Ontario, Canada - Smartads proudly announced the launch of its new article submission website geared towards helping author’s all around the world to expose their articles and their companies even further. - August 18, 2005 - Adcidia™
Software AG and Kontext Media, Inc. form Strategic Partnership to deliver comprehensive digital signage and narrowcasting solutions to the North American marketplace.
Software AG and Kontext Media, Inc. form Strategic Partnership to deliver comprehensive digital signage and narrowcasting solutions to the North American marketplace. - July 26, 2005 - Kontext Media, Inc.
Kontext Media, Inc. Introduces KontentBundles™: Cost-effective Content for Digital Signage, Kiosks and the Web
Kontext Media, Inc. today announced the launch of its KontentBundlesTM content offering for digital signage, kiosks and the web, designed to lower total cost of ownership and speed return on investment. - July 25, 2005 - Kontext Media, Inc.
TrainingPASS.com MP3’S Turn Smart Gadgets Into Ingenious Devices: Cell Phones, PDAs and MP3 Players Now Affording Users More than Just Listening Entertainment
Smart gadgets just got a whole lot smarter thanks to the debut of the TrainingPASS.com hypnotherapy series. An online provider of training, sales, service, HR, marketing and business presentations, TrainingPASS.com is now jumpstarting people’s self-improvement goals with the unveiling of its MP3 downloadable hypnotherapy sessions. Individuals who are seeking to improve their lives this summer season can access the sessions online at www.trainingpass.com/howto/. - July 19, 2005 - TrainingPASS Sales Corp.
Houston Business Journal Ranks PrintMailers Among “The Largest Area Printing Companies” for 2005
PrintMailers, Inc. is holding its ranking from last year in the HBJ’s list of “Largest Houston-Area Printing Companies.” The company boasts the top spot as the largest printing company specializing in direct mail and ranks #12 overall. With the majority of its business from direct mail alone– PrintMailers continues to extend it’s presence in this niche market. - July 16, 2005 - PrintMailers