Recent Headlines
Within Direct Marketing Services
UNC’s Kenan-Flagler Business School Team Works with U.S. Family-led Businesses to Introduce Corporate Governance in the Middle East
UNC’s Kenan-Flagler Business School Teams Tap Carolina Businesses for Help in Shaping Corporate Governance Curriculum for the Middle East. - August 23, 2006 - Holy Cow Original Branding, Inc.
Sharon Hill International Launches New Website
Etiquette training company introduces website to the world. - August 23, 2006 - Holy Cow Original Branding, Inc.
Ballantine Features DAL Investment Company in Direct Marketing Case Study
DAL Investment Company's successful test of a magalog mail piece was recently featured in Ballantine's monthly direct mail newsletter. - August 23, 2006 - The Ballantine Corporation
Starr Tincup Expands by Adding Seasoned Marketing Experience
Starr Tincup hires new Vice President, Client Management. - August 23, 2006 - Starr Tincup
Micheal, Michael, & Mulholland - scratch Adds another Partner and Two Associates to the Mix
scratch is pleased to announce the addition of Micheal Lambie as partner to the full service agency. Micheal will continue his role as the driving creative force at scratch, mentoring his department and delivering top-notch conceptual design. Micheal brings a wealth of experience in graphic design,... - August 22, 2006 - scratch
Miller Group Receives Commendation on West Nile Virus Campaign
The Miller Group, a Los Angeles advertising and public relations agency, recently received a commendation for its successful campaign preventing the spread of West Nile virus throughout Southern California. The multi-cultural “Wipe Out West Nile virus” campaign reached 13... - August 18, 2006 - The Miller Group
Our New Addition at Head-Bone.com
Head-Bone.com has just completed a round of additions and improvements. They have added random Quickies, a Funny-Bone Tag Cloud menu on the front page and lots of new jokes. They are also introducing Bone-Head as the mascot and masthead. - August 18, 2006 - Dahlgren New Media
PlattForm Holdings, Inc., a Portfolio Company of Arlington Capital Partners, Announces Acquisition of PFP Advertising, Inc. (U.S. College Search)
PlattForm Holdings, Inc. recently acquired PFP Advertising, the owners of U.S. College Search. The acquisition strengthens PlattForm's ability to generate Internet student leads. - August 18, 2006 - PlattForm Higher Education
Grabiner/Hall Provides Marketing Strategy for Rescue Massage Center
Overview of the marketing strategy to launch a new massage center in Redondo Beach, CA - August 03, 2006 - Grabiner/hall
E-Business Consulting Win the Online Marketing Campaign of Eurizon Financial Group
Eurizon Financial Group the company holds by Sanpaolo IMI with activities in the areas of retirement planning, medium-/long-term investment, personal protection and safeguarding of personal assets and savings, has entrust to E-Business Consulting the web media planning of the new corporate web site... - August 03, 2006 - E-Business Consulting
Ballantine Features Direct Marketing Case Study from The Skin Cancer Foundation
The Skin Cancer Foundation's extremely successful redesign of its order form mail piece was recently featured in Ballantine's monthly direct mail newsletter. - August 01, 2006 - The Ballantine Corporation
TUPOS | The Entrepreneur's Partner, A New Experience for Small Business Owners Accross North America
TUPOS is a group of small business experts that are giving back to the body of entrepreneurs and elevating them by providing free consultations and a host of services and resources designed to grow and protect small businesses - July 31, 2006 - TUPOS, LLC
Holy Cow Branding Captured the Attention of the Raleigh Business Alliance
CEO of Holy Cow Branding Presented: Capturing Publicity With Press Releases. - July 29, 2006 - Holy Cow Original Branding, Inc.
Charlotte's Warren & Kallianos Selects Ideas Squared to Re-brand Prestigious Law Firm
Ideas Squared is proud to announce that their agency was hired by one of Charlotte's premier law firm, Warren & Kallianos, to re-brand their firm's presence and strengthen their identity within a growing competitive market. "Warren & Kallianos is a highly-respected personal injury... - July 29, 2006 - Ideas Squared
Creighton University Studies Text
University’s Admissions department uses PC-based SMS system to notify successful applicants. - July 28, 2006 - Dynmark International Limited
The FAXE about Sponsorship and Co-Promotion - Danish Brewery Asks Agency to Find Partners for North American Branding Opportunities in 2007
FAXE is pleased to announce that beginning immediately, it will seek sponsorship and co-promotion opportunities for 2007 in the Canadian and American market. The premier Danish brewer wants to stimulate top-of mind awareness for its flagship brand, FAXE Premium. The brand team feels that developing... - July 21, 2006 - scratch
New White Paper Helps Direct Marketers Cut Their Direct Mail Production Costs
A new white paper entitled “Cutting Your Direct Mail Production Costs” is available to help direct marketers save money on their direct mail production as well as increase the effectiveness of their campaigns. This 4-page paper provides 7 tips for cutting direct mail production... - July 20, 2006 - The Ballantine Corporation
The U.S. Faces Terrorism Threat for the Next Generation
US faces terrorism for next generation or more and terrorists targets are not necessarily going to be high profile ones. - July 19, 2006 - mediawise
Holy Cow Branding is in the Spotlight
Lorana Price, CEO of Holy Cow Branding, Named Triangle ADDY Chair. - July 15, 2006 - Holy Cow Original Branding, Inc.
Frigidaire Chills Out with New Summer Sweepstakes
Frigidaire Canada is chillin’ out with a new “Cool Summer” Sweepstakes designed to help Canadians beat the heat this summer. With promotional partners Loblaws and Cuisinart, Frigidaire has created “Cool Summer” Prize Packs. Consumers can enter to win one of three... - July 06, 2006 - scratch
Frigidaire Celebrates Canada
Just in time for Canada Day, Frigidaire Canada is celebrating 60 years of manufacturing quality cooking appliances in L’Assomption, Quebec with the launch of a new “See the Country Sweepstakes.” Starting on June 22, the promotion will give Canadians a chance to see their country... - June 30, 2006 - scratch
PostcardMania’s Marketing Maven, Joy Gendusa, Exposed in $1,000,000aire Blueprints Business Magazine
PostcardMania CEO, Joy Gendusa, spills her guts on her journey from rags to riches in an in-depth interview with owner of $1,000,000aire Blueprints Founder and Editor In-Chief, Tom Spinks – her purpose: so others could follow. - June 28, 2006 - PostcardMania, Inc.
CustomerFunding.com, Inc. Teams up with GE Consumer Finance to Launch the CarCareONE Program
CustomerFunding.com, Inc. and GE Consumer Finance’s Retail Sales Finance unit today announced the launch of their new private label CarCareONE credit card and loyalty program to all participating CustomerFunding.com and Ideal Auto Marketing dealers nationwide beginning June 29, 2006. - June 27, 2006 - CustomerFunding.com, Inc.
The Fastest Independent Growing Promotion Agency in Latin America Arrives in The United States
Promored has extended its services and know-how to the US Hispanic market by opening a full-service office in Miami, FL. - June 23, 2006 - Promored
We Auto Care Launches Safer Summer Fun Drowning Prevention Campaign
This July and August the Farmer Automotive group based in Louisville, Kentucky will conduct an advertising campaign which focuses on drowning prevention. The campaign is designed and implemented by Traffic Builders, founders of We Auto Care. - June 22, 2006 - Traffic Builders
Ideas Squared Principal Jay Joyce Elected to Greater Carolinas Red Cross Board of Directors
Ideas Squared Principal Jay Joyce has been elected to Greater Carolinas Red Cross Board of Directors. In this elected position, Joyce will be responsible for chairing the Chapter's Marketing Committee. - June 19, 2006 - Ideas Squared
Find Your Own King or Queen, Date a Poker Player
PokerFaces.net gets renovated and re-launches as a unique dating site for poker players. This marrying of the 2 ideas creates a clever niche dating site where players can play poker and find love at the same time. - June 12, 2006 - Lady Luck Media Ltd
CustomerFunding.com, Inc. / Ideal Auto Marketing Announce Corporate Headquarter Relocation
CustomerFunding.com, Inc. announce their Corporate Headquarter expansion and relocation from 8930 South Beck Ave, Suite 112, to 914 South 52nd Street, Tempe, AZ, 85281. - June 07, 2006 - CustomerFunding.com, Inc.
Ballantine Announces Addition of 1-to-1 Marketing Solutions
The Ballantine Corporation, a New Jersey based direct mail company, has added the power of personalized 1-to-1 marketing to its roster of direct marketing solutions through the formation of a strategic alliance with direct marketing specialists DME in Daytona Beach, FL. Ballantine expects to bring its clients the same level of cross-media marketing excellence that DME has helped pioneer in today’s boom of digital print and 1-to-1 communications. - June 03, 2006 - The Ballantine Corporation
Charlotte's Gladiator Network Services Selects Ideas Squared as their Agency of Record
"We will be developing the Gladiator brand and orchestrating the entire launch of this new city-wide wireless Internet resource including print and web design, plus an extensive advertising campaign," said Ideas Squared Jay Joyce." The principles have a terrific business plan and are not afraid to step out and lead this wireless Internet services market targeting neighborhood communities." - May 27, 2006 - Ideas Squared
Direct Mail Provider Now Offering Services Directly to Auto Dealers
Computer Mailing, Inc., a direct mail printing company that has been providing direct mail fulfillment for the largest automotive marketers in the country for almost 20 years now has their own automotive marketing division – Direct Drive Marketing. By offering services directly to... - May 25, 2006 - Direct Drive Marketing
The Big Smoke’s Last Big Smoke - scratch is Throwing a Huge Party “Celebrating the Cigar” in Downtown Toronto
Canada’s five leading cigar distributors have united together to throw a bash of epic proportions. At the stroke of midnight on May 30th, 2006, Ontario will become a smoke-free environment. Due to a significant overhaul of workplace legislation, smoking will be no longer allowed indoors at... - May 09, 2006 - scratch
Rosetta Stone® Selects Dovetail to Provide Marketing Database Development and Services
Rosetta Stone has selected Dovetail to develop, host, maintain and provide access for their marketing database. The Dovetail solution will enable Rosetta Stone to easily and effectively use their data for direct marketing. Rosetta Stone is the #1 language-learning software in the world, used... - May 05, 2006 - Dovetail
The Skin Cancer Foundation Chooses Ballantine for Print Projects
The Skin Cancer Foundation has chosen The Ballantine Corporation for recent print projects. The most recent project, a self-mailing order form, was used to promote two of The Skin Cancer Foundation’s publications. - May 03, 2006 - The Ballantine Corporation
“Scratch”ing the Surface to Tackle Children’s Literacy
scratch is delighted to be involved in the development of marketing and collateral material for this worthy cause. The Stephen Leacock Foundation for Children provides an invaluable service to support the needs of Canada’s disadvantaged youth. The Foundation is dedicated to funding programs... - May 02, 2006 - scratch
Timothy’s Goes to Scratch - Canadian Coffee Retailer Turns to Emerging Agency to Celebrate 30th Anniversary
Canada’s specialty coffee retailer, Timothy’s World Coffee, has solicited scratch to administer its 30th Anniversary sweepstakes and develop the promotion’s online component. The instant win and online sweepstakes for Timothy’s will offer consumers a chance to win a multitude of “Thrilling” prizes. - May 02, 2006 - scratch
Frigidaire and Masi Raise a Glass to Summer Grilling - “Grilling Italian Style” Promotion Gives Consumers Chance to Win New Stainless Steel Outdoor Grills
Frigidaire, a brand of Electrolux Major Appliance Canada, has launched a new national “Grilling Italian Style” Sweepstakes with MASI, Canada’s number one selling wine. Promoted in liquor stores across the country, the sweepstakes will give consumers the opportunity to enter to win one of ten new Frigidaire 30” stainless steel outdoor gas grills. - May 01, 2006 - scratch
Bioscience Companies Identify Sales Prospects Receiving NIH Funding for Biomedical Research
Each year, the National Institutes of Health (NIH) funds tens of thousands of new biomedical research projects, conducted at a variety of research institutions. NIH maintains an online database of all funded projects, called CRISP, or Computer Retrieval of Information on Scientific... - May 01, 2006 - ITB Design Ventures
Santa Ana Star Casino Selects Dovetail to Provide Marketing Database Development and Services
Santa Ana Star has selected Dovetail to develop, host, maintain and provide access for their marketing database. Santa Ana Star’s direct marketing agency, G.A Wright Marketing Inc., brought Dovetail in to enable Santa Ana Star to easily and effectively use their data for direct marketing. - April 21, 2006 - Dovetail
Winn Technology Group Realizes 34% Growth in Q1
Winn Technology Group announces that it has grown by 34% for the first quarter of 2006. - April 15, 2006 - Winn Technology Group
Take a Moment with Frigidaire - New campaign explores the emotional bond between consumers and their appliances
Frigidaire Canada has launched a new “Frigidaire Moments” on-air campaign that speaks to the emotional connection consumers have with their appliances. Developed for Frigidaire Canada by scratch, the two 30-second spots are the on-air component of a national print initiative launched this January and mark the first ever television campaign for Frigidaire worldwide. - April 03, 2006 - scratch
Frigidaire Takes Canadians from Front Load to Front Row - New Sweepstakes Offers Consumers Front Load Laundry Sets & Front Row Seats
Frigidaire Canada has launched the “Front Load 2 Front Row” sweepstakes – a new promotion aimed at rewarding consumers across the country with tickets to 1 of 3 Front Row Prize Packs. With no purchase necessary, consumers can enter to win prize packs that include the tickets to “Lord of the Rings” in Toronto, “The Grand Prix of Canada” in Montreal, or “Cirque du Soleil – Varekai” in Vancouver. The world leader in front load laundry also will provide three Frigidaire front load laundry sets as other prizing. - March 23, 2006 - scratch
Spanishpromotions: Spain in a Click
The digital platform spanishpromotions.com, managed by the company Briggs International Consulting achieved its best results as regards its number of visitors during last December, confirming the rising trend it experienced during the second half of the year - March 21, 2006 - Briggs International Consulting
Holy Cow is Driving The Mortgage Bus
The revolutionary new service, The Mortgage Bus, inks deal with Holy Cow. As agency-of-record, Holy Cow partners with The Mortgage Bus to create a strong brand paired with motivating publicity. - March 16, 2006 - Holy Cow Original Branding, Inc.
Winn Technology Group Generates 468 Event Registrations in One Week
Winn Technology Group is pleased to announce that it has generated 468 event registrations on behalf of a client in just over one week's time. - March 08, 2006 - Winn Technology Group
Holy Cow Celebrates Awards from Triangle ADDY Competition
North Carolina-based agency wins prestigious awards. - March 04, 2006 - Holy Cow Original Branding, Inc.
Holy Cow Supports Local Charity with Logo Donation
North Carolina-based branding agency donates to help local women's center. - March 02, 2006 - Holy Cow Original Branding, Inc.
ProvenPowerful.com Breaks Internet Marketing Barriers
Unique marketing firm caters to small businesses. - March 02, 2006 - ProvenPowerful.com
Dovetail Releases New Version of the Dovetail® Application
Dovetail releases new version of the Dovetail® Application that includes a new intuitive and powerful analysis feature. - February 15, 2006 - Dovetail
Frigidaire Makes Life Easier for Canadians - New Sweepstakes Offers Consumers Time-saving Appliances & Services of Gourmet Chef, Personal Organizer and More
Frigidaire Canada has launched the “Making Life Easier” sweepstakes – a new promotion aimed at making life easier for consumers across the country. With no purchase necessary, consumers can enter to win prize packs that include the services of a gourmet chef, professional landscaper, personal organizer, or top-notch housekeeper as well as time-saving Frigidaire appliances. - February 10, 2006 - scratch